Newest Executive Focused on Expanding PubMatic’s Growth in Key UK and European Markets
London, UK & Palo Alto, CA – PubMatic (http://www.PubMatic.com ), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that online publishing veteran Gianluca Carrera will lead international sales, operations, and expansion for PubMatic. Carrera comes to PubMatic with more than 10 years of experience in online advertising and new media in the UK and across Europe. He brings a unique skillset as a result of having founded the first pan-European sponsored search engine, and having held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy.
Already the most widely adopted in Europe, PubMatic’s Sell-Side Platform reaches over 30 million monthly unique users in the UK alone, and is adopted by a majority of the comScore top 20 publishers in France. The addition of Carrera to lead PubMatic’s London office will allow European publishers to take advantage of PubMatic’s real-time bidding (RTB), audience targeting, and creative control product suite with enterprise-class local service. To help international publishers significantly increase their advertising revenue in the UK and Europe, PubMatic works with every major Demand Side Platform (DSP) and programmatic buyer – such as AppNexus, Criteo, DataXu, Invite Media, MediaMath, and Turn – as well as all major ad networks such as Adconion, AdJug, AdPepper, Advertising.com, AppNexus, BannerConnect, and Microsoft Media Network.
“The UK and European online advertising industry is adopting real-time bidding at a rapid pace, and PubMatic will help European publishers capture the most revenue possible from the growing advertiser demand for programmatic ad buying,” said PubMatic’s Chief Revenue Officer, Jeanne Houweling. “We are very excited to have Gianluca leading our European presence in order to provide publishers the technology and the expert, high-touch service that each local market requires.”
Multiple European offices will be opening in the coming months and PubMatic’s European headquarters in London is actively recruiting at all levels. Interested parties should email [email protected].
PubMatic’s ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.