DUBLIN – Research and Markets has announced the addition of the “The Korean Advertising Yearbook 2010” report to their offering.
This publication has been praised for its insightful analyses coming from the extensive research done by industry experts in Korea; however, these values have not previously been available to the wider readers as the book was published in Korean only. We are pleased to announce that it is now available in English, and available in an easy-to-get digital format. It is believed that the book will be valuable for those interested in learning the latest marketing & advertising trends, and the consumer trends in Korea.
The Korean Advertising Yearbook 2010 specifically covers extensive information on major Korean companies, the industry dynamics of Korea, the latest updates on advertising media environment, and advertising-related corporate and organizations.
We believe this book will be useful for corporate executives and brand managers at multinational companies, global advertising agencies, and marketing professionals who are interested in the South Korean market. In particular, readers who are currently doing business in South Korea or who have an intention of introducing new products or advertising campaigns in South Korea and are seeking consumer insights and industry facts & forecasts will gain immediate value from this publication.
Key Topics Covered:
Part 1. Advertising Market Overview
Overview of Economy
Analysis on Advertising Spending
Trends in the Advertising Industry
Marketing Trends
Branding Trends
Part 2. Analysis on Advertising Market: Above the line (ATL)
TV and Radio
Newspapers
Magazines
Cable TV
Part 3. Analysis on Advertising Market: Below the line (BTL)
Outdoor Advertising
Event
Space Marketing
Internet
Public Relations
Sports Marketing
Culture Marketing
Part 4. Advertising-related Companies & Organizations
Advertising-related Companies
Advertising-related Organizations
Appendix. Korea’s Advertising Related Statistics
For more information visit http://www.researchandmarkets.com/research/952eba/the_korean_adverti
