Video Tech Company Enables Marketers and Agencies to Deliver Advertising Based On What is Driving Brand Performance in Real-time
Dozens of Advertisers to Use Console at Launch
NEW YORK – Tremor Media, the largest independent online video technology company, announced the launch of Video Hub, a comprehensive advertising console that helps marketers measure, track, report and deliver on the signals actually driving performance of their video campaigns.
Video Hub not only lets marketers see where their videos are running, but, through the use of Tremor Media’s SE2 technology, gives them unparalleled, and often surprising, insight into which environments enhance the brand, what provokes viewer engagement, and why a campaign is working.
Through detailed reporting and advanced analytics, Video Hub lets marketers view live (and past) campaigns in an entirely new way: by illuminating which variables are driving success within the marketers’ chosen performance goals. The Video Hub automatically analyzes the content, environment, demographic characteristics and delivery metrics to pinpoint the right time to deliver the right creative to the right viewer. This revolutionary way of looking at video advertising unlocks the potential of sight, sound and motion online. Now, instead of simply looking at delivery reports, an agency or brand marketer can know in real-time what specific factors are contributing to brand lift, purchase intent, engagement and optimal reach versus frequency. All of this is provided in an easy-to-navigate dashboard that provides access to campaign metrics in real-time, giving advertisers a picture of live campaign performance, as well as over time.
“Consumer’s media consumption — the where and how they gather their information — has changed radically over the past five years. Digital video has become a key element in every smart marketer’s media mix,” said Steve Farella, CEO and co-founder, TargetCast tcm, whose clients lead in their industries. “Not only do consumers love it, but marketers do too because viewership can be measured, tracked and reported, in real time. As a major player among video technology companies, Tremor Media continues to lead in defining success in advertising.”
At least two dozen advertisers are participating in the product launch. The console will be available to all clients who buy campaigns on the Tremor Media Network.
“Marketers have been craving a console that provides the answers to the big questions in marketing,” said Anthony Risicato, Tremor Media’s General Manager of the Enterprise Group. “Video Hub helps marketers see where, know when and understand who drives the most engagement, then leverage those insights for better campaigns and more effective results. Video Hub tells you why campaigns work. This launch comes at an important time for the industry as we’re seeing a rush of dollars that are following the large stream of viewers now consuming digital video. Video advertising demands a far greater level of insight and accountability than traditional banner advertising ever required. We are very happy to provide the marketplace with this level of expertise.”
About Tremor Media
Founded in 2005, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Media’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.
