Leader in Technology Media Awarded by the Web Marketing Association for Outstanding Achievement for LG and RadioShack Influencer Powered Campaigns
SAN FRANCISCO – NetShelter Technology Media, the largest tech influencer network with over 150 million readers globally*, announced that it has won two awards in the Web Marketing Association’s 2011 Interactive Advertising Competition. NetShelter was the recipient of “Outstanding Online Campaign” and “Best Retail Online Campaign.” This prestigious accolade is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising.
NetShelter won for its work on the “LG Optimus S Influential Stories” campaign, which was created to help the technology giant launch their latest smartphone during the 2010 holiday season. NetShelter created a highly interactive social experience, which brought together brand messaging and video around the LG Optimus S smartphone with the most influential and engaging editorial articles from NetShelter’s mobile and consumer electronics publishers.
In addition, NetShelter was awarded for its innovative “RadioShack Gift Guide” campaign, which helped position the retailer as the preferred consumer electronics shopping destination for gifts during the 2011 holiday season. NetShelter created the “Gift Guide Review,” a customized, interactive ad experience that aligned RadioShack’s featured mobile and consumer electronics products with objective editorial content and expert product reviews. At the campaign’s conclusion, NetShelter delivered a 200% lift in CTR compared to standard IAB units.
“We are honored to be recognized by our peers with this year’s IAC award win,” said Peyman Nilforoush, CEO and co-founder of NetShelter Technology Media. “NetShelter’s success with the LG and RadioShack campaigns demonstrates the power that integrating engaging and objective editorial from influential publishers delivers to digital marketing campaigns. We look forward to helping even more tech-related brands realize the performance benefits that NetShelter’s unique influencer marketing approach brings to their marketing initiatives.”
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org.
*comScore Media Metrix January 2011
About NetShelter Technology Media:
NetShelter is the leader in technology media, generating over 150 million global unique visitors monthly across nearly 300 independently published partner sites in the CE, IT, mobile and sustainability categories. NetShelter empowers brands with powerful marketing opportunities designed to align their communications with engaging content from highly influential topical experts. These influencer marketing programs yield higher levels of quality engagement that amplifies the impact of a single marketing message many times over.
NetShelter is headquartered in San Francisco with offices in New York, Toronto and the United Kingdom. NetShelter Technology Media is backed by venture funding from Rho Ventures, Rho Canada and JLA Ventures. http://www.netshelter.com.
