American Marketing Association Crystal Awards Breaks New Records

Sold-out event recognizes 40 companies for marketing excellence; helps fund nonprofit organizations

HOUSTON – A record 570+ people attended the American Marketing Association Houston Chapter’s 25th Annual Crystal Awards event last night, including representatives from 76 Houston-area finalist companies and organizations, where they watched 40 companies win 55 awards for Houston’s best marketing work. The event, which broke all attendance and entry records, drew the who’s who of Houston companies and organizations including Accenture, Cameron, Reliant Energy, Deloitte, Halliburton, the Houston Symphony, Houston Texans, Houston Zoo, M.D. Anderson Cancer Center, Metro, Microsoft, Schlumberger, Shell, Texas Children’s Hospital, Transwestern and Weatherford.

Marketers from 162 companies and organizations watched as Axiom and Weatherford International tied with a leading five awards each. The Houston Rockets won the Maverick award while Accenture walked away with the Crystal Award’s coveted Judges’ Favorite award. Special guest Nancy Costopulos, CMO of the American Marketing Association, attended the event to recognize AMA Houston as the association’s 2009-2010 Chapter of the Year. The chapter has won this top honor an unprecedented five of the last several years.

Crystals Awards helps nonprofits

Part of the proceeds from the Crystal Awards goes to AMA Houston Gives Back, the chapter’s philanthropic arm that assists local non-profit organizations with costs associated with their marketing efforts. Three organizations receiving funds at the event included Girls on the Run, O’Connell College Preparatory School, and SEARCH Homeless Services.

The event, the largest marketing awards show in the region and one of the largest in the country, was chaired by Suzanne Fehrenbacher of Enbase Solutions, and Jared Houser of LivingSocial. They led a team of 38 volunteers plus local firms providing in-kind services in support of the event. A record number of cash sponsors helped fund the event.

For a complete list of Crystal Awards winners and to see photos of the event, go to www.crystalawards.org.

About AMA

AMA Houston is the area’s premier professional marketing organization and the nation’s largest chapter. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year five times in the last seven years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries.