Announcement Shows Continued Growth of AOL’s Industry Development Team
NEW YORK – AOL Advertising announced that Scott Kelliher has been named Industry Practice Head for the Technology category in addition to his current role as the Telecom and Technology Category Director. In the Industry Practice Head role, Kelliher will be responsible for partnering with sales leadership to execute a national industry-specific strategy working with the team to help develop breakthrough ideas and creative solutions for marketers. He will continue to actively participate on panels and speak at industry events representing AOL and offer attendees real-life examples of how best to utilize digital, mobile, and emerging media to achieve their strategic marketing initiatives. He is based in the New York office.
Six Industry Practice Heads, including CPG/Health, Travel, Automotive, Finance, Entertainment and Multicultural were announced recently as part of the newly formed Industry Development team led by John Burke who joined AOL earlier this year.
“The Industry Development team is the next evolution of our strategy to be the most customer centric sales team in the marketplace,” said John Burke, Senior Vice President, AOL Global Sales Strategy. “The Industry Practice Head brings domain expertise, strategic vision and significant client experience in their respective categories.”
Burke continued, “Scott has been an incredible asset to the sales team and AOL overall. He is a great leader and works tirelessly to create the most seamless interactions between AOL and its clients. He is already regarded as an expert in this field and will bring his expansive knowledge into this new role. We are thrilled to have him join the team.”
Kelliher, who joined AOL in September of 2008, will continue to serve as the Telecom & Technology Category Sales Director where he leads the East Coast sales team who are focused on technology clients. In this new, expanded role, he will work across numerous programming and technology groups, as well as with key constituent partners, to shape strategy, sales and product development for this sector.
Before arriving at AOL, Kelliher was the Director of Mobile Media Services for Virgin Mobile, where he oversaw development and sales of different programs available to media partners across the country including Sugar Mama, Virgin Mobile’s platform designed to allow customers to interact with different types of advertising creative in exchange for free airtime, on-deck WAP banner ads powered by Third Screen Media, and custom content integrations. Prior to Virgin Mobile, Kelliher was the National Director of Sales for The Lodge, one of the country’s foremost providers of original music for television commercials.
“I look forward to taking on this new role as I continue to leverage my expertise within the Telecom and Technology category at AOL,” said Kelliher. “I believe the strong client relationships that I’ve built with key agencies and advertisers bring added value to customer interactions adding insights and allowing me to help continue to develop quality and innovative advertising experiences.”
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services, which serves as another distribution channel for its consumer offerings.
