New Ad Unit Turns Webpage Borders into Highly Valuable Ad Space, Delivering Increased Impact for Brand Advertisers
NEW YORK – Undertone, which delivers quality display, high impact and video solutions for online advertisers, today announced the addition of PageSkin™ to its high impact product suite. Built on technology developed by Undertone, PageSkin surrounds web content, turning page borders into a large canvas for advertising creative. Undertone is the first company to enable brands to run high impact advertising skins across guaranteed brand-safe sites from a single IO.
PageSkin is being offered as part of a package that also includes prominent ad units displayed on the same page as the skin creative. This integrated package enables brand advertisers to fully own the consumer experience on a particular webpage.
The technology underpinning PageSkin is a turnkey solution for both advertisers and publishers. PageSkin automatically scales advertising creative, ensuring campaigns are displayed effectively across multiple site formats and different screen resolutions. PageSkin advertisers can also leverage the full range of targeting capabilities available through Undertone Ad Server™ (UAS).
“Undertone is committed to innovating beyond traditional banner ads with high impact solutions,” said Eric Franchi, Co-Founder, Undertone. “With PageSkin, our objective is to ensure brands can ‘Be Seen and Be Heard’ online. Not only does PageSkin provide incredible brand awareness for advertisers but it also helps drive incremental revenue for online publishers.”
Publishers benefit from PageSkin by having the ability to monetize more of their online properties and deliver enhanced advertising solutions to major brand advertisers.
“Undertone is continuing to innovate with the launch of PageSkin. The new ad format is a no-brainer for publishers who are looking to attract big brand advertisers and maximize the revenue they generate from their online properties,” said Suzette Cabildo, National Director, Digital Ad Sales & Ad Operations, Arthur Frommer’s BudgetTravel.com. “The combination of PageSkin with display ads allows brands a new, more powerful way to really engage customers online.”
PageSkin is the latest innovation in Undertone’s high impact product suite. In September 2010, Undertone introduced PageGrabber™, an interactive ad unit that takes over a webpage, using it in real time as the backdrop for advertising creative, and providing advertisers with a unique and compelling way to engage consumers at scale. Since launch, PageGrabber has delivered interaction rates up to 88 percent higher than industry standards (based on campaign performance benchmarks from DoubleClick).
Undertone delivers quality display, high impact and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a single solution to manage multi-format, digital ad campaigns across the best sites on the web. The product portfolio is architected as a unified platform that supports targeting, optimization and reporting across display and in-stream video. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.