Undertone CEO Michael Cassidy Named Ernst & Young’s New York Entrepreneur of the Year 2011

Award Recognizes Entrepreneurial Excellence in Digital Media Category

NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers and publishers on the web, announced that CEO, Michael Cassidy, has received the Ernst & Young Entrepreneur Of The Year® 2011 New York Award in the digital media category. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Michael was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Marquis on June 8, 2011.

Since founding Undertone (formerly Intercept Interactive) in 2001, Michael has built one of the industry’s foremost providers of quality display, high impact and video advertising. Today, with more than 180 people around the world, Undertone offers advertising solutions to brand advertisers in over 40 countries through its partnerships with hundreds of the best sites on the web.

The Ernst & Young Entrepreneur of the Year Awards Program celebrates its 25th anniversary this year. Past award winners have included Howard Schultz of Starbucks Coffee Company, Arthur M. Blank of AMB Group, LLC (Home Depot, Atlanta Falcons), Pierre Omidyar of eBay, Inc., Ruth Fertel of Ruth’s Chris Steak House, Inc., Maxine Clark of Build-a-Bear Workshop, Tom Adams of Rosetta Stone Inc., Matt Szulik of Red Hat, Inc., and last year’s national winner, Howard Lutnick, Chairman and CEO of Cantor Fitzgerald and BGC Capital Partners, Inc.

As a New York award winner, Michael is now eligible for consideration for the Ernst & Young Entrepreneur of the Year 2011 National Award. Award winners in several national categories, as well as the overall Ernst & Young Entrepreneur of the Year National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011.

About Undertone

Undertone delivers quality display, high impact and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a single solution to manage multi-format, digital ad campaigns across the best sites on the web. The product portfolio is architected as a unified platform that supports targeting, optimization and reporting across display and in-stream video. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.

About Ernst & Young Entrepreneur of the Year®

Ernst & Young Entrepreneur of the Year® is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur of the Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit www.ey.com.