New Platform Features To Create Competitive, Transparent Marketplace for Purchase Intent-Based Ads
PALO ALTO, Calif. – Buysight, a leader in customer acquisition and retargeting performance advertising, announced new platform features that begin to create a marketplace for intent-based advertising where advertisers can bid on real-time, in-market shopping behaviors the way they bid on keywords in paid search. The new features include a completely revamped campaign analysis portal and category-level cost-per-click pricing, along with new product feed options and page tagging partnerships that greatly simplify campaign set up for new advertisers.
The new features come as Buysight continues to expand its Real-Time Shopper Marketplace™, where retailers and other advertisers can target advertising based on the real-time purchase intent of over 100 million shoppers. Building on successful retargeting programs, the Marketplace allows Buysight advertisers to use its proprietary Buyer Targeting system to reach new customers, bringing real scale without sacrificing the search-like performance of retargeting campaigns. Results from early adopters in the Marketplace show display ads with Buyer Targeting produced a 500-800% lift in click-through rates (CTRs).
The Marketplace delivers advertisers incremental customers and sales on a pay-for-performance basis. The new features announced today give advertisers insight into and control over their return on ad spend and campaign volume. “With this combination of performance and control, Buysight has created a platform that gives direct response advertisers a real alternative to paid search using the unmatched inventory volume available with display,” said Shaukat Shamim, CEO and Founder of Buysight. “Buysight’s mission is to make it as easy and efficient for our clients to boost sales and profit through display ads as it is through paid search, and today we’re a big step closer to that reality.”
About Buysight, Inc.: Buysight drives incremental sales for advertisers through performance-based campaigns using real-time user-intent targeting. Using its Buyer Intent Map and Buyer Targeting technologies, Buysight’s acquisition, remarketing, and branding programs connect consumers to companies that best meet their needs with instantly personalized, relevant offers for products they intend to buy.
Headquartered in Palo Alto, CA, Buysight was founded in 2008 by pioneers in display and search advertising. For more information, please visit www.buysight.com.
