2011 MITX Innovation Awards Winners Announced

Celebration of New England’s Impressive Innovation Advancements

CAMBRIDGE, Mass. – The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, has unveiled the winners of its MITX Innovation Awards. This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and revolutionizing the way we work and play. Winners were announced at the ceremony in 11 general categories, several “Best of” categories, the PricewaterhouseCoopers Promise Award and People’s Choice Awards for VC and Angel Investor of the Year. The program, held in Boston’s Innovation District, was attended by more than 400 industry professionals.

“The Winners of the MITX Innovation Awards are some of the most forward-thinking companies representing the great minds and tireless work of our community,” said Debi Kleiman, president of MITX. “MITX is proud to recognize the amazing people who are making the innovation economy thrive in New England.”

The 2011 MITX Innovation Awards Winners Circle:

Best “Doing Good” Innovation Gazelle
Best Commerce Game Changer Modiv Media
Best Bootstrapped Start-Up NetBlazr
Best Sector Impact TurningArt
Best Business Operations Simplifier Backupify
Best Ad Decision Making Tool Click Fuel
Best Consumer Tech that Makes Life Easier PunchbowlPeerTransfer
Most Insightful: Analytics and Business Intelligence Performable
Best Mobile Solution Apperian
Best Customer Engagement Driver Cardstar
Innovative Go-To-Market Strategy Performable
Innovative Business Model PeerTransfer
Best Use of Gamification SCVNGR
Best User Experience Modo Labs
PwC Promise Awards AisleBuyerCardstar
VC of the Year Dina Routhier (MTDC)
Angel Investor of the Year Katie Rae (TechStars)

Innovation Hall of Fame Inductee: Gail Goodman, CEO, Constant Contact

The MITX Innovation Awards is sponsored through the generous support from Digitas, Isobar, DLA Piper, PricewaterhouseCoopers, The Atom Group, BostInnovation, ISITE Design,Metropolis Creative, TCN, and VentureFizz.

For more information about the Innovation Awards, please visit www.mitxawards.org/innovation.

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/.