Brings its successful and proven mobile advertising expertise to the U.S. market, complementing the traditional display business
NEW YORK – Out There Media, a global leader in mobile advertising, announced it is expanding its global mobile advertising reach by officially entering the U.S. market. Through a strategic partnership with Deutsche Telekom previously announced in February 2011 at Mobile World Congress, T-Mobile USA becomes the first U.S. national wireless carrier to utilize Out There Media’s unique multi-channel mobile advertising offering.
The highlight of the relationship between Out There Media and T-Mobile USA is through T-Mobile More for Me™, a nationwide aggregation service that offers consumers the best in daily deals. Consumers can take advantage of the More for Me program by either using the Android™ application or by opting in to receive messages specifically targeted to their interests and demographic information. Advertisers can then send out relevant offers, discounts and deals tailored to the consumers’ specific interests.
By powering the T-Mobile More for Me program, Out There Media offers advertisers the opportunity to reach their target audience through one of the most innovative, direct and effective tools available today. Advertisers can target their message in order to reach those who opt-in to the program in a direct manner, while the consumers are on the go.
“Mobile Advertising is an extremely powerful medium for advertisers,” said Kerstin Trikalitis, CEO of Out There Media. “We are especially excited to be bringing our successful mobile advertising portfolio to the U.S. market, particularly as this is done in collaboration with T-Mobile. We look forward to working closely with T-Mobile to deliver innovative, award-winning mobile advertising campaigns”.
Mobile Advertising is proven across multiple markets throughout the world to increase customer loyalty, maximize ROI, deliver measurable results, boost sales, and produce impressive audience response rates for brands and agencies.
“T-Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small,” said Brad Duea, Senior Vice President, Value Added Services, T-Mobile USA. “By combining the T-Mobile More for Me program with our new display business, T-Mobile continues to innovate, offering new and profitable ways for advertisers to reach mobile consumers”.
Brands running successful Mobile Advertising campaigns in collaboration with Out There Media globally include Unilever, Microsoft, HSBC, Johnson & Johnson, BMW, Sony Pictures, Samsung, Nokia, Panasonic, Nestle, McDonald’s, Lufthansa, Colgate-Palmolive and many others.
In the US, launch partner brands already lined up to run campaigns on More for Me include GAP, Old Navy, e-bay, Totsy, StarClub, and a growing number of local retailers.
The T-Mobile USA – Out There Media partnership was unveiled to advertisers and agencies at a cocktail reception at Ink48 Hotel in New York on Wednesday, June 15.
About Out There Media
Out There Media is the global leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Dusseldorf, Singapore, New York, Moscow, Kiev, Athens and Sofia. Today Out There Media has partnership agreements with 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers via its multi-channel mobile advertising marketplace, Mobucks™. Mobucks is a cross-carrier, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. Out There Media enables carriers to monetize their inventory, advertisers to engage with their audiences in a targeted and effective manner, and consumers to enhance and improve their everyday lives. The company’s website can be found at www.out-there-media.com.
