Select Publishers in the Network’s Vertical Focused Super Channels to Also Leverage Technology
NEW YORK – AOL (NYSE: AOL) announced Advertising.com is leveraging the Pictela technology across its network enabling advertisers to deliver premium advertising formats at scale across premium publishers. Additionally, a select group of publishers within AOL’s Super Channels — over 20 content specific verticals including women, technology, retail, travel, multicultural and more – will also be able to leverage the power of the Pictela platform. As AOL continues to focus on premium experiences for consumers, advertisers and publishers, this announcement aligns with the company strategy and shows its continued commitment to creating a more premium network offering.
“Advertising.com invented the network business model over a decade ago. Now we are trying to reinvent it. By combining the power of Pictela and Ad.com, we are evolving and redefining ad network solutions, and in doing so are increasing its value to both publishers and advertisers,” said Ned Brody, President, AOL Advertising.com Group. “The powerful combination of premium formats powered by Pictela, comprehensive data, unmatched inventory and deep client relationships, truly positions Advertising.com in the marketplace as the premium ad network at scale.”
Advertising.com has access to some of the best impressions on the Web with more than 4,500 publisher relationships including 70 of comScore’s top 100 sites as well as premium, reserved inventory on the Huffington Post Media Group properties. Super Channels provide advertisers top quality sites in key verticals, with non-user generated content, above the-fold placement, ad verification, and when applicable, site transparency and rich media. Advertising.com is currently running two Pictela units, the 300×250 and the 300×600, and powers an additional four which are all IAB standard units delivering video, photos and applications in real time across the Web.
“Advertising.com has been a leader in the network space for more than 10 years with our powerful reach and unparalleled inventory,” said David Jacobs, senior vice president, publisher services, Advertising.com. “Enabling Pictela technology across the ad network aligns to our goal of continually innovating in the space and providing our partners a more premium experience.”
Advertising.com has a global reach with offices across North America and Europe, as well as Asia through its Advertising.com Joint Venture, and intends to enable this technology globally.
Advertising.com and Pictela are business units of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.
