NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced its two latest Facebook research reports entitled ‘Facebook Credits: Deployment Strategies in Facebook Games’ and ‘Facebook Ad Networks: A Guide to Monetizing Facebook Games & Apps.’
Facebook Credits will become the mandatory payment method for third party app developers on the social network this July, positioning the virtual currency for explosive growth. This growth will likely be driven in great part by daily active players of social games, who now comprise well over 150 million users. SocialTimes Pro talked with several leaders in this space to review their Facebook Credit deployment strategies in the run-up to the July changeover, summarize their concerns and forecasts, and synthesize their advice on monetizing social games in this new era of Facebook Credits-driven gaming.
SocialTimes Pro also released a report on monetizing Facebook games and apps with Facebook Ad Networks. SocialTimes Pro dug into Facebook’s list of nearly 70 approved ad providers from the developer’s perspective to answer these questions: With all the options, how does a developer choose which networks to work with? Should a developer give up control over its entire inventory or try to sell some traffic directly? Does geography matter? What about the different monetization options; for example, is cost per engagement (CPE) inherently better than CPM?
SocialTimes Pro offers two monthly reports on topics related to Facebook, Virtual Goods, and Social Gaming. SocialTimes Pro is associated with Mediabistro’s AllFacebook.com and SocialTimes.com. For more information, visit www.socialtimespro.com.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com), headquartered in New York, NY, is a leading Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i) mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, sports news, advertising, public relations, publishing, design, mobile, and the Semantic Web; (ii) InsideNetwork.com, a leading network of online properties dedicated to providing original market research, data services, news, events, and job listings on the Facebook platform, social gaming, and mobile applications ecosystems; and (iii) AllCreativeWorld.com, a leading network of online properties providing content, education, community, career, and other resources for creative and design professionals. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.
