With migration of nine popular industry blogs, Adweek bolsters its coverage of marketing, advertising, public relations and social media; Mediabistro to focus exclusively on professional development and recruitment services
NEW YORK – Adweek, the leading resource for news and commentary covering media, marketing and advertising, announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape.
“This transition also allows Mediabistro an opportunity to expand upon core offerings in professional development and recruitment services for media professionals.”
The ABN includes nine individual properties, each migrating to an Adweek.com domain. The launch includes a redesign of each blog and its associated newsletter product. The Adweek Blog Network consists of:
- TVNewser, covering national television news;
- TVSpy, covering local television news;
- AgencySpy, covering the ad agency world;
- LostRemote, covering TV’s second screen;
- PRNewser, covering the latest in public relations;
- FishbowlNY, covering the pulse of New York media;
- FishbowlDC, covering the intersection of politics and media;
- GalleyCat, covering the book publishing industry;
- SocialTimes, covering the world of social media; within the ABN, SocialTimes expands to include all content from social media blogs AllFacebook, InsideFacebook, AllTwitter, InsideSocialGames and InsideMobileApps.
Currently, Adweek and the ABN represent an aggregate audience of 8 million, comprising one of the largest networks in the media, marketing and advertising space.
The move also signals the formation of Mediabistro Holdings, LLC, comprised of Adweek, Mediabistro, The CLIO Awards and FilmExpoGroup, leading brands in the global media and creative landscape. Jeffrey Wilbur retains his role as president of the holding company.
“2014 was a very successful year for our business, highlighted by the acquisition of Mediabistro. Establishing the ABN in 2015 is the next step in our evolution, allowing their voice to complement Adweek’s editorial expertise and leadership,” said Jeffrey Wilbur, President of Mediabistro Holdings. “This transition also allows Mediabistro an opportunity to expand upon core offerings in professional development and recruitment services for media professionals.”
First published in 1978, Adweek has retained a pulse on media spanning the marketing, advertising, branding and technology spectrum, from the annual Hot List, naming the best in magazines, television and digital media, and Brand Genius, the 25-year-old franchise, celebrating the year’s best brand marketers, to excellence in invention with annual Project Isaac honors.
In 2014, Adweek.com amassed 121+MM page views, up from 67+MM in 2013 (81% YOY growth), marking the highest audience numbers in the company’s history. In the last year, Adweek has seen viral coverage of its exclusive news and covers including Tim Howard, Carmelo Anthony and Michael Strahan, and Taylor Kitsch.
Mediabistro has been a mainstay of the New York, DC and LA media scenes since its founding in 1996, with its extensive industry coverage and depth of resources for professionals. Looking ahead, Mediabistro will focus exclusively on its heritage as a professional development and recruitment destination, which includes its successful job boards, education programs and creative communities, including Ads of the World and Brands of the World.
To kick off this focus, Mediabistro will host its first event in 2015, a namesake job fair on January 27 in New York City. Already sold out, the event will bring together more than 1,000 attendees and job seekers with recruiters from media’s most prestigious employers including Bloomberg, Condé Nast, HBO, NBC Universal, CBS, ABC News, Time Out, AOL, Scholastic, Thomson Reuters and many more.
