Casale Media Drives Revenue Growth for Education Publisher by Developing Relationships with Top-Flight Brand Advertisers
NEW YORK – Casale Media Inc., a leading premium online media network, announced that it is now the exclusive source of online advertising inventory for established educational content publisher Infoplease.com and its sister site Factmonster.com. The two sites reach a combined 2.75 million unique users (comScore, March 2011) and serve more than 50 million ad impressions each month.
As the exclusive direct sales partner for Infoplease, Casale Media will draw upon its expertise in online ad sales to attract brand name advertisers for Infoplease, building on a successful six year long network-based relationship with the publisher. Eight of the top ten U.S. online display advertisers use Casale’s premium advertising network, MediaNet. Additionally, a recent Advertiser Perceptions Digital Advertiser Intelligence Report showed that agencies working with Casale Media experienced superior satisfaction with their campaigns. Casale Media will incorporate most standard display ads in addition to takeovers, floating ads and Casale Media’s proprietary Videobox video-enabled ad unit for both Infoplease and Factmonster. Casale Media will roll out many similar deals with publishers throughout the year.
“Infoplease chose Casale Media as our direct sales partner because of the company’s proven track record with top-tier advertisers and agencies. We recognize Casale’s ability to drive our entire advertising revenue,” said Jess Brallier, publisher of Infoplease and Factmonster. “With Casale handling our advertising needs on a daily basis, we can focus on creating trusted, authoritative content on Infoplease and Factmonster.”
Infoplease and Factmonster are part of Family Education Network, a trusted publisher of educational material containing fact-based content with no crowd-sourced information. The company maintains high-quality editorial through in-house researchers and writers. Casale Media will sell directly on both sites, which garner 2.75 million unique visitors per month, according to comScore (March 2011). For advertisers looking to target influential decision-makers like professionals, parents and teachers, direct buys on the Infoplease and Factmonster are a natural fit. Additionally, advertisers can choose to run advertorial campaigns on the sites, leveraging Infoplease’s quality content to better connect with consumers in branded environments.
“Casale Media is thrilled to extend our long-time relationship with Infoplease and become its direct sales partner,” said Joe Casale, CEO of Casale Media. “Our sales team’s unmatched knowledge of the space expands the value of our publisher partners. This agreement demonstrates our team’s hard work since we first began working with Infoplease on our MediaNet network in 2005. In the coming months we expect to extend more direct sales relationships with digital media companies that are as trusted and respected as Infoplease.”
About Casale Media
Casale Media is redefining the standard for online media quality, ad delivery management and media optimization technologies. Its premium advertising network is a brand-safe media environment that is used by eight of the top ten U.S. online display advertisers and seamlessly integrates survey, panel and actual product consumption data from leading market research firms to make it easy to reach the best customers quickly and at scale. Casale Media obtains quality inventory from 3,000 actively monitored premium publishers, across which it reaches nearly 70% of the U.S. online audience. Generating measurable success for all stakeholders in media and marketing, Casale Media is guided by its dedication to needs based development and its quality focused culture. More information is available at www.casalemedia.com.