Company selects Trust Metrics to rank inventory and deliver brand quality ad environments based on advertiser value
NEW YORK – CONTEXTWEB Inc., the integrated digital services company, announced a partnership with Trust Metrics to identify premium advertising environments within the CONTEXTWEB platform.
The relationship with Trust Metrics, which evaluates and ranks websites based on their value to advertisers, enables CONTEXTWEB to provide its clients with a higher degree of assurance and insight into the quality of their advertising buys. This additional level of security is especially important to pharmaceutical and other advertisers with special sensitivity to brand safety.
CONTEXTWEB worked with Trust Metrics to score domains based on the statistical patterns of over 13,000 data points on every domain on the CONTEXTWEB platform. The result is a set of vetted inventory, filtered and scored by key attributes such as professional content, low ad clutter and more.
“Through our partnership with Trust Metrics, we are leapfrogging the industry to go beyond traditional brand safety and into actually identifying new, brand quality ad environments for clients with very specific issues and concerns,” said Rose Ann Haran, Chief Marketing Officer for CONTEXTWEB. “We now have the ability to model a particular advertiser’s definition of premium inventory, creating the most brand-specific environments at scale.”
“Premium advertisers want to know for certain that their ads will show up in good environments within the right context,” said Andy Lerner, CEO of Trust Metrics. “By using our ratings, CONTEXTWEB is making a powerful commitment to helping clients become more strategic in their planning process. This partnership opens a window into inventory quality and will help advertisers reap considerable benefits.”
CONTEXTWEB will also use Trust Metrics’ technology to provide daily ratings of publishers looking to join the CONTEXTWEB Ad Exchange, the largest independent exchange in the industry. CONTEXTWEB enables 200 million real-time ad transactions a day on its high-quality, highly selective direct publisher inventory.
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About Trust Metrics
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