TAMPA, Fla. – Triad Retail Media announced the launch of Watch N Save™, a new online advertising service that encourages consumers to watch a 30-second video about a product or service, receive a coupon and share the video with friends in exchange for discounts or coupons. Triad’s digital advertising service is a powerful new way for brands to combine the three things they want to do most: engage shoppers with video, offer digital coupons and encourage sharing of their brand video and coupons via email and social-networking sites.
“We developed Watch N Save in response to the challenge that brands have when it comes to finding new ways to engage shoppers with video content that is so impactful that they are motivated to share it with their friends,” said Greg Murtagh, CEO of Triad Retail Media. “It’s critical that brands get more savvy and social about how they educate and engage with consumers. The digital path to purchase continues to become increasingly multi-faceted and meeting consumers at various points of influence is critical to the success of any campaign. We help brands get their message in front of consumers every step of the way.”
With Watch N Save, brands collaborate with Triad Retail Media to submit or create a customized 30-second video or commercial about a product or service. For instance, a film studio may encourage consumers to watch a movie trailer to receive a discount on a movie ticket and entice them to share with friends for additional discounts at the concession stands. Videos can range from commercials to tips on new ways to use a product or service and will be hosted on some of the most highly trafficked retail websites and shared across a variety of viral online video channels.
Triad is leveraging SocialTwist’s innovative sharing platform to develop its Watch N Save solution. SocialTwist works with a variety of brands, retailers and publishers to develop customized viral social shopper marketing campaigns that engage consumers with coupons and promos. Watch N Save is the newest addition to Triad’s suite of best-in-class solutions designed to build online media programs that deliver innovative, custom digital ad campaigns that target, reach and engage shoppers along the digital path to purchase.
About Triad Retail Media
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.
About SocialTwist
SocialTwist is a leading provider of enterprise-grade social marketing solutions that measurably enhance how brand advertisers and marketers attract, engage and motivate their consumers to share content, offers and coupons across social networks.
To date, SocialTwist has utilized by 99,000 brands and websites to deliver over 7 Billion impressions. SocialTwist has launched many successful social projects for major brands like Kimberly Clark, Sara Lee, Proctor & Gamble, Kraft Foods, ConAgra Foods, Jamba Juice, Barnes and Noble, Intel and more.
SocialTwist’s solutions can be easily incorporated into marketing campaigns and harness the power of relationships – a key driver in consumer purchase decisions – to create successful, measurable campaigns that deliver a higher click-through rates, virality, revenue, and ultimately−ROI. Through seasonal offers, viral contests, customer acquisition programs and more, SocialTwist’s diverse solutions empower online consumers to tap into their social networks and spread trusted brand referrals, amplifying marketing campaigns.
Launched in September 2008 and based in Mountain View, CA, SocialTwist was created and funded by Pramati Technologies, one of the best known and profitable enterprise software companies in India.
