Susan Bratton Keynote Unveils Four Conversion Triggers to Persuasion Marketing
SES San Francisco 2011
SAN FRANCISCO – Incisive Media announced that Susan Bratton, a highly regarded digital marketing entrepreneur and co-founder and CEO of Personal Life Media, Inc., will deliver the keynote address at the Connected Marketing Week festival on August 16, 2011. More than 6,000 marketers and agency professionals are expected to gather at Moscone West in downtown San Francisco, August 15-19, for Connected Marketing Week, the year’s largest interactive marketing festival on the West Coast.
“Conversion optimization is top-of-mind for all digital marketers today, and when Susan Bratton explains how best to get into the psyche of your prospects and persuade them to become customers, it will take you professionally to a whole new level of strategic thinking about your brand, your offer and your conversion,” said Matt McGowan, Managing Director of Americas for Incisive Media.
“As a 30-year industry veteran, Susan has a knack for layering digital best practices on top of classic marketing methodologies, and she keeps those layers continually fresh by interviewing one outstanding thought-leader every week on her show DishyMix,” continued McGowan.
“I can’t wait to rock the SES attendees’ world with my 4 Realms of Persuasion, free cheat sheets, book excerpts and resource list,” said Bratton. “When I walk off that keynote stage, my objective is to have every single person in the room confident they have a bevy of new “Conversion Triggers” to apply to their optimization strategy that they never even considered, never even heard of before.”
The Connected Marketing Week program is divided into tracks that cover a specific subject within search and include sessions and panels that are appropriate for beginner, intermediate and advanced marketers. Attendees can switch between these tracks to mix and match which sessions they choose to attend.
About Susan Bratton
Susan Bratton is co-founder and CEO of Personal Life Media, Inc., a lifestyle brand focused on personal and professional growth programs and publisher of over 20 direct-to-consumer online information products. The company publishes content, builds automated platforms for information product publishing, and owns a green hosting company, a podcast network, an affiliate network and a landing page automation system.
Susan has hosted her popular weekly show “DishyMix” since 2005, interviewing hundreds of famous media, Internet executives, authors and innovators. She is the creator of multiple information products: “Revive Her Drive: Seduce Her Back into Your Arms,” “Masterful Interviews: Creating Profitable Content” and “Talk Show Tips: 72 Secret ‘Master Host’ Techniques.”
She sits on the boards of a number of technology companies including ZEDO, Inc., 1 (800) FREE-411 aka Jingle Networks, Collarity, Inc., Merchant Circle, and Objective Marketer, Inc., as well as the board of the Silicon Valley American Marketing Association. She is a founder of the IAB – Internet Advertising Bureau and the ADM – Association of Downloadable Media and SFBIG, the Bay Area Interactive Group.
Susan’s experience ranges from first revenue generation at Mailblocks, sold to AOL, Maven Networks, sold to Yahoo!, and management at Excite@Home, where she was responsible for more than $100 million in revenue.
AdAge magazine recognized Susan twice: as a “Digital Media Master” and as one of the “10 Internet Pioneers.” The Business Journal named her “2009 Women of Influence” in Silicon Valley. Madison Avenue Journal awarded Susan a “Meteor” All-Star Award in 2007. She is also one of the Top 10 “Biggest Marketing Girl Crushes on Women in Social Media,” and internationally recognized as one of the “Traveling Geeks.” She is the Chair Emeritus of the ad:tech conferences, a presenter at over 50 events around the world, and winner of the DEMO God award.
About SES
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com
