Former Turner Entertainment and PepsiCo exec brings extensive consumer marketing and media industry experience to the digital media company
IRVINE, Calif. – Specific Media, a digital media company, announced that it has appointed Al Dejewski as senior vice president of Global Marketing. In his new role, Dejewski will lead global marketing for the company’s consumer and business-facing brands, leading efforts across advertising and promotions, strategic partnerships and corporate communications. Dejewski will also oversee all marketing for Myspace, which Specific Media acquired in June of 2011.
Dejewski brings deep consumer brand, trade marketing and digital experience to his new role at Specific Media. Before joining the Specific Media team, Dejewski spent more than two years at Turner Entertainment Marketing in New York, where he led strategic marketing, promotions, partnerships and branded entertainment for Turner’s broadcast and digital properties including TBS, TNT and truTV. At Turner, Dejewski developed award-winning marketing campaigns for on-air, digital, social and off-channel categories, working with household brands like DiGiorno, Dr. Pepper, Hershey’s, Hyundai, Miller Lite and Nationwide.
Prior to Turner, Dejewski spent nearly a decade at PepsiCo, where he touched nearly every Pepsi beverage product. While there, he eventually led marketing for Pepsi’s entire brand portfolio and managed the company’s overall media strategy and partnerships. Notably, Dejewski struck several high-profile deals with partners like iTunes, the Academy Awards, Google/YouTube, MLB, NFL, MTV, McDonald’s, DreamWorks Animation and StarWars/Lucas Arts, among others. Prior to PepsiCo, he also worked as Director of Marketing on the Skoal tobacco brand at United States Smokeless Tobacco Company.
“Our entire executive team is thrilled to be joined by Al, who brings not only the strategically creative vision of a senior marketer, but also a uniquely robust background that includes brand and trade marketing experience,” said Tim Vanderhook, CEO of Specific Media. “Al’s background in both B2B and B2C marketing is directly in line with Specific’s vision to provide end-to-end solutions to brands, and compelling original content to consumers. We’re confident that we have found in Al a leader who can strategize and execute on both sides of our business.”
“I’m happy to join the Specific Media team at such an exciting time when the company is pushing the boundaries of advertising and challenging the ways in which consumers interact with brands and engage with content,” said Dejewski. “As dollars and ideas continue to pour online, I look forward to helping Specific Media achieve its vision of transforming the ways in which people think about digital media.”
Dejewski holds a B.S. in Finance from Purdue University and an MBA from Fairleigh Dickinson University in Madison, NJ.
About Specific Media
Specific Media is a digital media company driving viewership for content owners, engagement for brands and relevance for consumers. With capabilities spanning original programming, cross-channel distribution and addressable advertising, the company connects audiences, content and brands, adding meaning to each touch-point. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are.
