McLean, Va. – Laura Del Greco has been named to the newly created position of vice president of client solutions for USA TODAY. Del Greco will be based in New York City and report to Sandra Micek, senior vice president of marketing.
“Laura is an accomplished media executive, known for her ability to work with clients to develop compelling marketing solutions across all platforms. She is strategic, creative and results oriented and we are thrilled to have her leading our client solutions team,” said Micek.
Del Greco’s background includes Turner Entertainment Sales where she was the vice president of sales programming strategy. In that role, she oversaw relationships with top brand marketers looking to creatively expand their message across TBS and TNT’s programming and established Turner Entertainment’s branded entertainment efforts.
“USA TODAY is an iconic brand,” said Del Greco. “This is an exciting opportunity to work in partnership with clients to engage their consumers across all USA TODAY’s powerful platforms. I’m looking forward to being part of this dynamic team committed to providing consumers with the best news and information anytime, anywhere.”
Prior to joining Turner, Del Greco was vice president of corporate integrated marketing for Warner Music Group where she established the first ever cross-label corporate marketing team. Before that, she was director of corporate worldwide promotions for Warner Bros. Studios where she directed business development and studio alliance strategy efforts across all divisions. Del Greco began her entertainment marketing career at Sony Pictures Entertainment in strategic marketing and promotions.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than nine million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
