More Than Twenty Experienced Marketers and Seasoned Entrepreneurs Discuss Delivering More Effective, Real-Time Marketing Experiences
SAN FRANCISCO – Federated Media Publishing, which powers the best of the Independent Web, confirmed the agenda and speaker line-up for the company’s fourth and final 2011 Signal event: Signal Chicago. This action-packed, one-day event will take place at the W Lakeshore and will focus on the theme of marketing in real time.
From real time bidding on new demand-side and exchange platforms to real-time messaging via location-based services, marketing has officially time-shifted into the present tense. While all of these tools, technologies and services let marketers do more than ever before, they have certainly introduced a variety of new challenges and opportunities.
Consistent with the entire Federated Media Signal conversational marketing series, the Signal Chicago agenda will feature exciting content, best in class case studies and demonstrations rooted in a deep understanding and expertise for the entire digital spectrum. Attendees will interactively participate and gain insight into best practices that will help them better create, understand and deliver more effective real-time consumer experiences.
The event will also feature candid conversations with senior executives from 20×200, AdKeeper, Adobe Systems Incorporated, Best Buy, Close.ly, comScore, GeoMentum, Google, Groupon, Lijit, Luminate, Manilla, Mediabank, Medialink, Microsoft, PANDORA® internet radio, Percolate, PHD, Shopkick and Shopper Sciences.
Generous sponsorship of FM’s Signal Chicago is provided by BlackBerry, Adobe Systems Incorporated, Google, Quantcast, PANDORA® internet radio, Slideshare, Yahoo!, AOL, Luminate, Mobile Roadie, R2integrated, Spiceworks and Ustream.
The event will be streamed live at http://www.ustream.tv/fmsignal and those interested can follow the action on Twitter via #FMSignal.
