Largest Opinion-Based Social Community Serves Over 120,000,000 Ad Impressions per Month; Poll Widget Now Powering Polls for Good Morning America, ABCnews.com and FOXnews.com
Encino, CA – SodaHead, the web’s largest opinion-based social community with over 10 million unique visitors per month, today announced the launch of “Advanced Voting Demographics” – the most detailed free polling analytics available online. Advanced Voting Demographics provides marketers and consumers with advanced demographics, insights and results previously unavailable via a polling site, solidifying SodaHead.com as the leading destination to poll public opinions on topical issues.
SodaHead’s social community continues to grow rapidly and now serves over 120,000,000 ad impressions per month. In addition, SodaHead’s best-in-class poll widget is now powering the polls for Good Morning America, ABCnews.com, FOXnews.com, Technorati.com and many others. The widget is viewed by over 40 million users monthly.
Advanced Voting Demographics, now available to all polls that reside on SodaHead.com that receive at least 25 votes, provide results broken down by key demographics including age, gender, religious view, education and income. To further the depth of the offering, SodaHead also provides analytics regarding political views, sexual orientation, relationship status, employment status, number of children and whether the respondent considers themselves a smoker or a drinker. The data for the polls is derived from the demographic information provided by registered SodaHead.com members. An example of the demographics can be found at: http://www.sodahead.com/entertainment/lindsay-lohan-tattoos-billy-joel-lyrics-on-ribs-sorta-cool-or-what-a-fool/question-2128819/
“The introduction of Advanced Voting Demographics represents yet another milestone for SodaHead. This level of data segmentation has never before been available for consumer facing polls,” said Chris Dominguez, CEO of SodaHead. “Marketers seeking to gain deeper insight into consumer sentiments can now run sponsorships on SodaHead’s polling platform, and engage our users in a fun and non-intrusive way, while allowing consumers to have an authentic conversation”.
With many SodaHead polls receiving thousands of votes, the data gives statistically relevant demographic details. Polls are conducted across a wide range of categories including, but not limited to: entertainment, lifestyle, politics, celebrity/gossip, controversial topics, fun & humor and “weird news.” It is free to post a question or survey on SodaHead.com and the results are instantly available on the site.
About SodaHead
SodaHead (www.SodaHead.com) is the premier opinion-based discussion community where visitors discover, debate, and discuss today’s hottest issues. Millions of SodaHeads share their unique views on hot topics, breaking news, and controversial issues and a diverse panel of staff writers provide original and exclusive content daily. Users create personal profiles and engage with fellow members around shared interests. Our site offers a wide variety of interactive features including slide shows, profile creation, groups, message boards, and original content. SodaHead is also the best in class poll widget provider powering the polls for ABC News, Good Morning America, Shepard Smith at Fox News and many others. For more information on SodaHead, visit http://www.SodaHead.com
