Atrinsic Interactive Launches Pay-Per-Call

Atrinsic’s New Call-Based Service, Powered by RingRevenue, is Focused on Delivering Even Greater Revenue for Publisher and Advertiser Clients

NEW YORK & SANTA BARBARA, Calif. – Atrinsic Interactive, a full service agency and affiliate network, announced the launch of a new pay-per-call service powered by performance marketing leader, RingRevenue. The service is designed to drive more phone leads, high ROI and increased revenue for clients.

Atrinsic Interactive, which is a top 10 search marketing agency,* is providing the call-based campaigns as part of its suite of popular and highly effective marketing services which also include search, mobile, display, email and the Atrinsic Affiliate Network.

“With the rapid adoption of mobile, phone calls are becoming a bigger part of our clients’ businesses. To deliver on our goal of providing the highest client ROI, we needed a solution that would enable us to do a lot more than just track calls,” said Aaron Baker, Executive Vice President of Atrinsic Interactive. “RingRevenue’s platform, built for performance marketing, allows us to do just that. In addition to call tracking, it supports a broad base of advertiser and publisher needs, such as pay-per-call campaigns, search features to tie calls to keywords, real-time call analytics, and campaign syndication.”

Designed to drive greater conversions from consumers who prefer to complete their purchase by phone rather than online, the pay-per-call service also enables advertisers to define the filtering criteria for each call campaign. This call quality filtering means that Atrinsic clients only pay for calls that meet their specific criteria and that only the calls most likely to convert are connected to call center agents.

“Atrinsic Interactive is an exciting new partnership for RingRevenue. They are a top ten search agency, a top tier affiliate network, and their clients are among the industry’s most reputable brands,” said RingRevenue CEO Jason Spievak. “We look forward to working closely with the Atrinsic team to generate more qualified phone leads for their clients, as well as high ROI.”

Atrinsic Interactive is exhibiting at Search Marketing Expo East 2011, September 13-15 in New York. Stop by booth number 345 to learn more. To sign up as an advertiser or publisher and begin promoting call-based campaigns, click here: http://atrinsic.ringrevenue.com/signup

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc. (Nasdaq: ATRN), is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network, display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About Atrinsic Affiliate Network

The Atrinsic Affiliate Network (AAN) is one of the industry’s most rapidly growing affiliate networks serving top tier clients. The network is dedicated to connecting advertisers with relevant and top-tier publishers and to providing publishers with profitable and effective advertiser relationships. Featuring Atrinsic Interactive’s proprietary brand protection technology (Brandlock), AAN minimizes cross-channel cannibalization from other online marketing channels and includes Atrinsic’s world-class business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.

About RingRevenue, Inc.

RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.