“International Specialist” advertising campaign covers 19 major U.S. markets and 42 major global markets
100,000 staff completing accredited training program
PLANTATION, Fla. – DHL Express, the world’s leading international express services provider, announces the launch of its most ambitious advertising campaign in 42 markets around the world, demonstrating its capability to meet the express shipping needs of global industries. The “International Specialist” campaign highlights its global expertise and world class customer service supported by a significant brand program.
Starting today, a mix of digital, out-of-home elevator video, airport and print advertising will be introduced across major U.S. cities. The ads will be seen in prominent daily newspapers and business magazines including Inc., The Wall Street Journal and Fortune as well as on the Web sites of eBay, American Express and other leading business services companies.
“This new campaign truly reinforces DHL’s global expertise and industry specific capabilities as well as our market position as the Specialists in International for our customers,” said Christine Nashick, Vice President of Marketing for DHL Express U.S.
On a global scale, the International Specialist advertising campaign will be translated into 25 local languages and will be screened on more than 280 TV stations. Additionally, 360 print publications with more than 1,100 insertions will spread DHL’s compelling message of offering unrivaled speed, efficiency and strong customer service. The campaign also includes several billion online impressions and its distinctive re-mixed soundtrack of the worldwide classic “Ain’t No Mountain High Enough,” will be played on more than 200 radio stations.
Investment in people
DHL is expanding its worldwide capabilities and improving customer service through a significant investment in infrastructure, employees and the brand. As part of these initiatives, every DHL Express employee worldwide must complete a Certified International Specialist (CIS) program. Designed by DHL, the accreditation program is aimed at increasing employees’ expertise in helping customers grow their businesses internationally. By October 2011, all 100,000 DHL Express employees globally will have graduated from the CIS foundation program.
“By continuously upgrading our global infrastructure we are ensuring that we are the International Specialists of the Express industry, helping our customers reach more global destinations, significantly faster with maximum reliability and a proven expertise as pioneers of this industry,” said Ken Allen, chief executive officer, DHL Express. Recent enhancements to DHL’s network include the addition of three Boeing 777 freighters that will expand its capacity and boost transit times along key growing trade routes between the Americas, Asia and the Middle East, as well as a new daily direct flight between the U.S. and Panama to enhance import and export services in the Americas region.
Please find more information on the global advertising campaign at the following URL: www.dhl.com/express.
DHL – The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion Euros in 2010.
