Dell Sponsors First Customized Version of New Social Media Platform
NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the release of TechTarget Social Engage™, an innovative new social media platform that enables technology buyers to collaborate with other buyers simultaneously across different online media.
TechTarget’s Social Engage platform allows technology buyers to participate in real-time online discussions with their peers on a wide assortment of technology topics such as cloud computing, data center management, IT security and health care IT. Technology buyers can access Social Engage across a variety of media, including: embedded applications in syndicated white papers, in topically relevant expandable rich media banner ads, and by interactive content modules that can run on any site in the TechTarget network. Users can read discussions between other users, answer questions submitted by their peers, and post questions of their own for the community to answer.
Social Engage is powered by IT Knowledge Exchange™, TechTarget’s social network of serious technology buyers who turn to each other for advice on technology strategy and technology purchases.
“Technology buyers consistently tell us they want to bounce questions and ideas off their peers as they are conducting research on technology challenges and purchases,” said Andrew Briney, Senior Vice President and Group Publisher of TechTarget Custom Media. “Because Social Engage is tightly integrated with existing content and websites, it puts that feedback loop right at their fingertips and allows technology vendors to have their content present during these conversations,” continued Briney.
TechTarget’s first deployment of this new and innovative Social Engage platform is the Dell Social Reader™. The platform, as customized for Dell, enables consumers of Dell content to participate in real-time discussions with each other and the broader IT Knowledge Exchange community. Technology buyers access the Dell Social Reader in Dell white papers that are syndicated on the TechTarget network, via expandable rich media banner ads, and via an interactive content module on Dell’s community site, DellEmpowers.com, also custom built by TechTarget.
“MediaCom came to TechTarget to build a custom social application that helps customers and prospects connect with each other as they are reading Dell content,” said Adam Potashnick, Global Media Director of MediaCom. “The Dell Social Reader gives buyers that opportunity. The fact that users can also tap into the larger IT Knowledge Exchange community at the same time was a real bonus,” continued Potashnick.
The Dell Social Reader is a social networking centerpiece of Dell’s global “The power to do more” advertising campaign, which launched this past summer with significant television, print, mobile, out-of-home and online presence. The campaign is spearheaded by New York-based MediaCom, a GroupM company.
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company with over 100 technology-specific websites, 10 million registered members, and more than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions us to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.