First-of-Its-Kind Feature Optimizes Banner Delivery to Buyer-Ready Accounts and Reveals the Company Name Behind Every Impression and Engagement
NEWTON, Mass. – Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced ClikIQTM, a revolutionary advancement in account-based marketing (ABM) that enables advertisers to know exactly who they’re reaching with every banner impression and to adjust delivery to contacts that are most ready to buy from them.
“We’re always looking for ways to improve the ROI of our brand engagement investments”
The lack of audience intelligence – insight into who’s seeing the ad and whether they’re qualified to buy — has long plagued banner advertising. In a recent survey, 42% of brand marketers said one of their top priorities was “the ability to verify that online brand advertising was actually delivered to the intended audience” (source: Vizu).
“We’re always looking for ways to improve the ROI of our brand engagement investments,” said Dawn Colossi, Sr. Director of Global Marketing at CommVault. “ClikIQ gave us insight into every account we’re reaching and valuable feedback on how our message and creative influenced companies on our short list.”
ClikIQ intelligence and delivery is powered by Deal Data™, TechTarget’s proprietary IT purchase intent data derived from the real-time research activity and buying signals of the millions of monthly buyers across TechTarget’s network of over 140 owned and operated Web sites – research that spans 5,000 granular IT topics. Unlike many platforms based on un-sourced third-party data, Deal Data is 100% sourced from the direct, validated purchase research of these buyers.
Every ClikIQ campaign uses Deal Data to create a short list of buyer-ready accounts in the advertiser’s target technology segment. ClikIQ then prioritizes and adjusts impression delivery throughout the campaign to the accounts with the strongest buying signals. The result is better banner ROI through better audience visibility, more efficient targeting and more actionable feedback.
ClikIQ campaign reporting goes beyond traditional banner metrics to include deep insight into: the number of impressions served to each priority account; clicks and engagements by account; and account click-through rate (CTR).
ClikIQ is now available for all ABM tactics within TechTarget’s Brand Nurture portfolio. Advertisers may target buyer-ready accounts in over 300 highly targeted technology segments or supply their own named account lists. For more information on ClikIQ, contact [email protected].
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and ClikIQ, Deal Data and Activity Intelligence are trademarks of TechTarget. All other trademarks are the property of their respective owners.