Digital Agency Critical Mass Expands Leadership Team

CALGARY, Alberta & CHICAGO – Critical Mass (, an Omnicom digital marketing agency, announces the promotion of several executives to its leadership team. The changes reflect the agency’s continued growth and commitment to delivering exceptional work and service to key clients across its North American offices.

Critical Mass Calgary Appointments

George Panopoulos has been promoted to SVP, General Manager of the Critical Mass Calgary headquarters. Prior to this role, he led the Budweiser, Autotrader and Las Vegas Convention and Visitors Authority accounts as Vice President, Client Partner, in addition to overseeing the Dell global business in Austin, Texas.

Mark Ashbaugh has been named Vice President, Client Partner, from his previous role as Senior Account Director for Critical Mass. With the agency for nine years, Ashbaugh is responsible for growing numerous marquis accounts including Best Buy, Adidas and Budweiser.

Critical Mass Chicago Appointments

Joe Scartz will serve as SVP General Manager for the agency’s largest US office in Chicago. Since 2006, Scartz has led digital programs for Hyatt Hotels, Citi, QVC, Supervalu and TE Connectivity, in addition to spearheading the growth of the Moen business, including a fully integrated enterprise site redesign, online marketing programs, webisode series and mobile initiatives.

Critical Mass New York Appointments

Erika Norman has joined Critical Mass as Vice President, Client Partner on the Citi business, from her previous role as Vice President/Director at Digitas in New York. There she managed multiple American Express co-brand relationships with a focus on relationship-building, program implementation and revenue generation. Prior to Digitas, Norman worked as an Account Director at Moxie Interactive leading site, social, mobile, digital out-of-home and branded entertainment initiatives for The Coca-Cola Company.

Critical Mass Nashville Appointments

Amanda Levy has been named SVP, Group Director, managing the Critical Mass Nashville office and the agency’s Nissan North America relationship. Prior to this role, she was the Director of Integration on the Dell account. Levy has also served as the West Coast Director for OMD Digital after spending five years client-side at Dell Computer, where she managed Dell Consumer’s online demand generation vehicles, was responsible for the site strategy and performance, and led global browse and application layer projects cross-functionally.

Finally Paulette Adams has been promoted to Vice President, Client Partner on the Infiniti US account, following roles as Group Director, Engagement Management at Organic working on the Chrysler and Bank of America accounts, as well as SVP, Management Supervisor at Campbell-Ewald Advertising.

“We’re excited to add these individuals to our executive leadership team. With growth comes opportunity, and each brings the right combination of leadership, experience and an intimate knowledge of the Critical Mass culture to their respective roles,” said Chris Gokiert, President, Critical Mass.

About Critical Mass

Critical Mass (, an Omnicom digital marketing agency, helps the world’s leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ businesses. An award-winning agency consistently recognized as a leader in the digital marketing arena, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam and Costa Rica. Critical Mass is a unit of Star Marketing Group ( For additional information, visit our website:, our blog:, or follow us on twitter: @criticalmass.