Peter Jurew, SVP Marketing; Sandy Drayton, Director of Communications
NEW YORK – 24/7 Real Media announced today the appointment of Peter Jurew and Sandy Drayton to newly-created leadership positions within 24/7 Real Media’s expanded global marketing organization.
As the company’s first Senior Vice President of Marketing, Jurew will oversee global marketing initiatives across the company. Drayton, as 24/7 Real Media’s first Director of Communications, North America, will lead all public relations and communications efforts to enhance the company’s brand. Together, they will develop a marketing strategy to support the revenue and growth goals of the company.
Jurew is an established digital marketing and brand development strategist with a 25-year record of working with iconic media brands. Most recently, he was Vice President of Marketing for Meredith Corporation’s Digital Media division. Jurew will report to David J. Moore, Chairman, Founder & CEO of 24/7 Real Media.
“The addition of Peter Jurew to 24/7 Real Media not only enhances our ability to market products and services, but also expands our ability to seize strategic opportunities and grow our brand globally,” said Moore.
“I am so excited to join the 24/7 Real Media team at a time when the demand for digital technology solutions is exploding,” said Jurew. “Compared to a few of the brands I’ve helped to develop, 24/7 is a new company and yet, at the same, it’s a legendary brand in the digital space Everyone here is ready to take it to the next level.”
Jurew’s experience includes senior marketing executive roles for a number of blue chip media brands including People magazine, where he served as Associate Publisher, Marketing; and The New Yorker, where he helped lead the iconic brand’s return to profitability after decades of losses. He also developed the business plan for the launch of Every Day With Rachael Ray for the Readers Digest Association, and worked on the successful development of SmartMoney and smartmoney.com for the Hearst/Dow Jones joint venture. He holds a bachelor’s degree in English and Political Science from Boston College.
Sandy Drayton brings more than 20 years of experience in public relations and communications to this new role at 24/7 Real Media. Most recently she was a senior member of the Corporate Communications team at AOL and previously led Communications at The Michael J. Fox Foundation for Parkinson’s Research; Rodale’s Women’s Health and Time Inc.’s Entertainment Weekly and LIFE. She helped transition EW from a newcomer in the industry to one of the most trusted and quoted sources of entertainment news. Drayton graduated from Bowdoin College with a BA in Government.
Both Jurew and Drayton are based in 24/7 Real Media’s global headquarters in New York.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
