Simple, cost-effective advertising tool maximizes promotion resources
NEW YORK – Issuu, a leading magazine, catalog and newspaper digital publishing platform with more than 50 million monthly users, today announced the launch of Issuu Adpages, a tool that gives publishers the power to leverage their existing publication investment. An easy-to-use, affordable distribution network, Issuu Adpages allows users to quickly distribute original print materials as digital media presentations. Issuu, which delivers approximately 3.2 billion impressions per month, empowers users to maximize the reach of existing print material with a cost-effective print-to-digital solution that even non-technology savvy publishers can use.
The company, which reaches audiences worldwide, designed the new Issuu Adpages tool to drive readers to customer publications. Unlike competitor digital promotion tools, Issuu Adpages does not redirect users to other pages but rather opens a full-spread digital publication reader with the customer’s published print promotion displayed in an easy-to-read format. The Issuu Adpages tool also allows users to find and target their core audience exclusively.
“It’s the dawn of a new era for publishers and marketers,” said Mik Strøyberg, Head of Consumer Engagement for Issuu. “Instead of reinventing the wheel with a separate and costly digital media strategy, publishers can use Issuu Adpages to convert existing print promotions into a rich media experience for the target audience viewing their publications on the powerful Issuu platform.”
With the launch of Issuu Adpages, publishers who use Issuu can take full advantage of their existing investment in print promotions, catalogs and publications. The new tool offers users additional revenue opportunities since they can showcase promotions online via the innovative Issuu platform, a feature that will attract the attention of the medium and large-sized companies that typically buy display ads. To learn more, visit www.issuu.com/adpages.
About Issuu
Issuu is the fastest growing digital publishing platform in the world, with more than 50 million monthly users and host to over four million publications. Issuu is a very popular destination site where people engage with the web’s best publications and where publishers build their audience. Founded in 2006, Issuu was listed amongst Time’s Top 50 Web Sites of 2009. They have offices in Copenhagen and New York.
