Comprehensive, industry-leading ad-delivery platform becomes even more powerful
RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Sales Order Management, Simulation-Based Forecasting, Business Intelligence and Data Visualization, now also includes Audience Targeting.
Audience Targeting is a powerful tool that enables publishers to make use of their unique audience data. Using aiMatch’s Audience Targeting, publishers can seamlessly create behavioral audience products and easily match users to these products. This enables the publisher to extend its high-value inventory by engaging and targeting the audience that their advertising clients desire across a site.
“Publishers have repeatedly told us that audience targeting ought to be a core targeting capability of their advertising platform,” said Jeff Wood, aiMatch CEO. “Behavioral data and declared user registration data is extremely valuable information that is part of the definition of the uniqueness of a publisher’s inventory.”
Publisher ad servers have been focused on content management driven and geo-targeted data constructed into packages to predict, sell and deliver. These are important, unique attributes for publishers as well and aiMatch was created to ensure that premium publishers have a complete view of all their ad sales and delivery data. Online advertising buyers are demanding audience products from sellers.
“While Audience Targeting is not ‘new’ to our industry,” concludes Wood, “when you add the ability to better understand, categorize, forecast, sell and accurately deliver a product that includes audience targeting as part of the publisher’s product mix in a single comprehensive platform, it’s new. Publishers demand rapid development so that they can meet changing demands and we’re happy to deliver.”
About aiMatch
aiMatch is an intelligent mobile, video and display ad delivery platform designed to help digital publishers manage inventory and maximize yield across all sales channels. Founded by experts in the field of advertising intelligence (ai), aiMatch takes a new approach by providing a comprehensive ad serving and data management platform delivered via the cloud as Software-as-as-Service (SaaS). aiMatch’s growing diversified global client portfolio includes DigitalSpy, a Hearst Corporation, Popcornflix.com, AdHub, APN News & Media of Australia, Digital Network Sales (DNS), Christianity Today International (CTI) and Photobucket. The company is headquartered in Raleigh, NC and has offices in London, UK. To learn more, visit www.aimatch.com.
