– Emotive-based targeting based on a deep understanding of a page’s content and its effect on audience
– Spectrum places relevant ads at the page-level in real-time, and at immense scale
– Technology platform finds and ranks page-level content based on relevance and influence; also determines if content on the page is authentic, and not just a set of keywords
San Francisco, Calif. – BuzzLogic announced today that it has launched an innovative online advertising platform called Spectrum, centered upon emotive-based advertising. Spectrum identifies and understands the influence of content at a page level—versus the site or category level—and executes real-time bids and ad placements based on content that’s highly relevant to a brand’s campaign goals.
Using emotive-based ad targeting, BuzzLogic connects advertisers with highly targeted, highly engaged audiences. The company can help a brand develop an emotional connection with consumers via custom ads seeded amongst the most authoritative and influential content on the Web. This is sourced real-time and without the use of cookies. Emotive-based targeting captures the emotional connection an audience has with specific page content.
“What keeps a brand manager awake at night is not how to raise click-through rates or how to get more impressions – it’s how to make an emotional connection with their consumer,” said Dave Hills, CEO of BuzzLogic. “With Spectrum, we have the ability to help a brand target, reach and persuade an engaged audience through understanding the emotional mindset that content creates with its audience. An appropriately placed and well-timed ad can evoke the same emotion as the content on the page. This creates a more powerful connection to the brand which results in greater purchase intent.”
Spectrum boasts the ability to uncover and understand page-level content (versus the typical site or domain level data). In milliseconds, the content on thousands of pages can be scored based on its relevance related to a brand’s campaign goals. The system then dynamically bids upon the most influential URLs at scale—be it hundreds or millions of URLs.
Given no two brand’s have the same campaign goals, advertising schedules and execution are also unique. For example, two competing Japanese car brands may be running campaigns at the same time and have different marketing objectives. In this instance, pages that were categorically common to both campaigns would have different values and scores allowing each brand to reach consumers in a specific mindset that meets their independent goals.
Just as no one page of content has absolute value, one ad does not fit all. Once content is identified as a good fit for the brand’s message, Spectrum builds the optimal ad for the environment. This customization is as important as finding the right audience and pages, since the brand’s customized ad unit(s) draws engagement and connection with the consumer.
Further, as bids are won and ads placed, Spectrum indexes all pages in real time. The intelligence gathered overtime improves performance of the system as a whole.
About BuzzLogic
BuzzLogic is the only emotive-based media company that helps brands target, reach and persuade engaged audiences by delivering the right ad, in the right place at the right time to the most motivated customers in the right mindset. BuzzLogic creates customized digital media packages with proprietary technology that utilizes emotive-based targeting at the page level and real-time bidding—at scale and without cookies—to achive superior results and insights for brands and advertisers.
BuzzLogic’s clientele includes Kraft, Toyota, Best Buy, Microsoft, and Starbucks.
BuzzLogic is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit: http://www.buzzlogic.com, or follow at Twitter.com/BuzzLogic.
