Company delivers a next-generation Digital Marketing Hub for real-time multi-channel marketing decisioning
NEW YORK – [x+1], www.xplusone.com, the leading digital marketing platform provider, announced the release of the newest version of its digital marketing hub, [x+1] Origin 3.0. The new release adds enhanced capabilities and user interface improvements that allow marketers to realize the vision of real-time multi-channel decisioning – the intelligent execution of a company’s offers and messages.
With [x+1] Origin, the decisioning of customer and prospect experiences occurs across websites, landing pages, display media, email, mobile apps and devices and offline direct marketing.
[x+1] Origin 3.0 is the only platform that integrates an industry-leading Data Management Platform (DMP) with a patented decision engine to enable individual, data-driven user experiences across consumer touchpoints. Origin seamlessly integrates the data and decisioning modules with the Media+1 Demand Side Platform (DSP), the Site+1 website personalization solution and Funnel R/F attribution analytics and reporting capabilities to enable unprecedented control of complex decision logic for reaching customers and prospects. [x+1] is the only company offering this level of real-time marketing integration.
The new version of [x+1] Origin also includes enhanced data synchronization, at-a-glance dashboard-based reporting and data visualizations that deliver improved performance and greater efficiency.
Here is an example of how it works:
A customer of a cable company visits the website as she considers a premium movie package. [x+1] Origin’s DMP captures this behavior, which places the user in an interest segment. The decision engine then determines the best offer for the user, based on potential lifetime value and any eligibility restrictions. That offer is then automatically provisioned in the next email drop, echoed in display ads, on her iPad when accessing the cable company’s mobile app, and delivered again on the next visit to the website. If the user does not respond after several exposures to the offer, the next best eligible offer is presented. If the user reaches the call center, the agent can be informed of the current offer being presented online.
The advanced, customizable dashboard views in [x+1] Origin also allow marketers to see at a glance how customer and prospect segments are performing against campaign objectives. Based on these insights, they can make critical determinations like whether “purchase intender” data is performing better than a control group, while honing and refining audience selection by building more “look-alike” segments of those responding to an offer.
With its web services Application Programming Interface (API), [x+1] Origin’s DMP also gives marketers added data security and the flexibility to determine a single customer attribute or multiple attributes in a single database query, allowing for more complex decision logic and more precise targeting.
While other DMPs only syndicate data or audience segments to partners that execute display media, [x+1] Origin is a fully integrated hub that manages data and makes decisions that can be executed across channels, with advanced analytics, reporting and optimization.
“Fortune 500 marketers are seeking to accelerate the speed, flexibility, performance and multi-channel integration of their customer acquisition and retention plans,” said John Nardone, Chairman and CEO of [x+1]. “With version 3.0 of [x+1] Origin, we’ve met all those goals with a system architected from the ground up to deliver the kind of synchronized message personalization and coordination that enhances customer experiences and drives repeatable, measurable results.”
For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.
