Innovative advertising platform will drive growth in the Smart TV content ecosystem, with new opportunities for advertisers, developers and consumers
LAS VEGAS – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the launch of Samsung AdHub, its advertising platform for the Samsung Smart TV platform. Through the newly-announced AdHub service, brands can deliver 3D, video and interactive advertisements into the living room via Samsung’s market-leading Smart TVs.
Samsung AdHub allows delivery of advertisements to the front-page of Samsung’s Smart TV interface, with multiple forms of compelling digital interactivity. Advertisements will be dynamic, allowing audiences to click to access video content, new applications and services, or the web browser. The company’s new Smart TV advertising platform will provide marketers and ad creatives new monetization models and opportunities to engage and interact with target audiences.
Samsung AdHub also enables a unique 3D video advertising experience within the Samsung branded 3D VOD service, ‘Explore 3D’ application. Samsung is the first consumer electronics manufacturer to offer 3D advertising on Smart TVs, giving advertisers new opportunities to create compelling and visually dynamic content in native 3D.
“Samsung is delivering the future of Smart TV now. With Samsung AdHub, we are enabling a richer content ecosystem that will benefit advertisers, application developers and consumers. Samsung’s global reach and expertise in Smart TV is creating a unique and innovative way for marketers to reach audiences with exciting and interesting content. We are helping brands break creative boundaries,” said Daniel Park, Vice President of Samsung’s Media Solution Center.
“Our complete Smart TV advertising solution is another example of our commitment to drive innovation in the TV market. Our goal is to create new opportunities throughout the Smart TV value-chain; providing a platform for advertisers and developers to participate is a key element of this goal. Ultimately, we think this is a win for consumers, because a dedicated way for developers to monetize services will contribute to a richer, more robust content experience,” added Park.
Samsung has already begun running several campaigns from leading advertisers such as State Farm and Best Buy. The company has also formed advertising sales partnerships with Rovi and YuMe. Smart TV advertising has launched in Korea and the United States.
Samsung expects to deploy its Smart TV in-app advertising solution in 2012. Smart TV application developers will be able to incorporate in-app capabilities available through the Samsung SDK (Software Development Kit) 3.0 for Samsung Smart TVs.
Visit http://www.samsungadhub.com for more information about Samsung AdHub.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
About Rovi
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds approximately 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.
About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.
