Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy
REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected Audience Network. As part of this partnership, Samsung will host the first-ever connected TV Brand Lift study through YuMe’s relationship with Vizu, an online ad technology company whose solutions allow advertisers to measure and optimize Brand Lift in real-time. State Farm, North America’s leading choice for auto and home insurance, is the charter advertiser for this video advertising survey trial.
“Our sales partnership with YuMe allows Samsung to leverage their strong relationships with brands, agencies, and third-parties for the Samsung Smart TV Advertising Platform,” said Daniel Park, Vice President, Samsung Electronics, Media Solution Center. We believe the ability to reach consumers through Samsung’s market-leading Smart TV’s and Blu-ray Disc players presents a unique and compelling value proposition to marketers. YuMe is a valuable partner in evangelizing this opportunity and bringing brand advertisers in to participate in this interactive, emerging platform.”
The new connected TV Brand Lift study will gauge how ads impact consumers’ perception by randomly sampling viewers and presenting a small subset with an on-screen survey served from Samsung’s Smart Hub. Viewers respond to the survey using their TV remote. Responses from viewers who have not been exposed to the advertising are compared to those from viewers surveyed while the advertising is running in order to calculate the Brand Lift generated by the campaign. Powered by Vizu, this metric helps Samsung-YuMe advertisers improve messaging and audience targeting for current and future ad buys.
As the charter advertiser for this launch, State Farm is extending the reach of its popular Super Bowl MVP Aaron Rodgers campaign across all screens to drive both brand and social media marketing objectives.
“We are extremely excited to be part of YuMe’s Connected TV launch. The living room is becoming the ‘hub’ of household entertainment, both for traditional as well as online viewing, and the connected TV platform provides a State Farm-branded experience prior to the consumer watching their chosen video,” said Edward Gold, Advertising Director, State Farm Insurance Companies.
“With this new capability, our solutions now enable advertisers to measure and optimize Brand Lift across multiple screens, comparing and contrasting the results generated in traditional digital channels with those from connected television,” said Dan Beltramo, CEO of Vizu. “We are very excited to test this capability with YuMe and Samsung as we jointly lead the way into the next realm of digital media branding measurement.”
Samsung Smart TV advertising inventory expands the reach of YuMe’s Connected Audience Network to include the global leader in connected TV sales. YuMe provides advertisers with an integrated campaign platform for reaching consumers across TV, mobile, and online devices. YuMe’s premium video ad network enables advertisers to reach their target audience at scale whenever and wherever they consume content. With world class customer support, brand-safe content, unmatched data and analytics, powerful reporting, and tremendous reach, the Connected Audience Network offers the essential tools marketers need to engage consumers and ultimately exceed their campaign goals.
“Connected TV is an emerging platform, and we are excited to offer built-in solutions for evaluating ad campaign success across multiple platforms, which have never before been available to brands,” said Jayant Kadambi, CEO, YuMe. “Our YuMe platform works seamlessly to integrate multiple technologies that give companies like State Farm real-time viewer feedback, allowing them to successfully monetize cross-platform campaigns.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com
About State Farm
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 66,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
Vizu Corporation (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference. Vizu’s brand advertising effectiveness platform is used by over 60% of Advertising Age’s Top 100 Brand Advertisers and Comscore’s Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.