SES Accelerator to Be Held in San Diego, February 9, 2012

One-day event being held in collaboration with the Online Marketing Summit (OMS)

SES Accelerator San Diego 2012; Online Marketing Summit 2012
SAN DIEGO – The SES Conference & Expo has announced a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit (OMS) and will take place from 8:30 a.m. to 6:30 p.m. on Thursday, February 9, 2012. The SES Accelerator is aimed at experienced marketing and advertising professionals who have been in the industry for 3 to 5 years. For more information or to register to attend SES Search and Social Accelerator or Online Marketing Summit, visit: http://sesconference.com/accelerator/.

The sessions at the SES Accelerator will consist of three concurrent tracks beginning after the keynote on Thursday and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social and analytics and sessions will feature the top experts in these fields.

The event’s opening Spotlight Session, “Optimizing Humans! The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, the CEO of aimClear. The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life and Budget Direct. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book Killer Facebook Ads.

When asked about his Spotlight Session, Weintraub remarked, “Wondering how to explode your social media strategy? This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach.”

“We’re thrilled to be working with OMS to deliver a highly compelling day of online marketing best practices,” said Mike Grehan, the Global VP of Content for SES parent company Incisive Media. Grehan, who will be delivering the day’s opening remarks prior to Weintraub’s keynote speech, continued, “We anticipate our attendees will embrace a day of free idea exchanges on the subject of internet marketing but, unlike our other events, there will be no exhibitor floor or vendor sales. The focus will be strictly on actionable education for today’s experienced marketing and advertising professionals.”

To register for SES Accelerator, complete the registration form.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness. For more news and event updates visit the SES press room.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

About Online Marketing Summit

Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com.