Updates Enhance Ease-of-Use With Faster Campaign Creation, New Mobile Coupon Features, Improved Self-Service Capabilities and Tighter Integration Between Mobile Channels
KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies (OTCBB: AUGT), announced new features and functionality for its AD LIFE™ mobile marketing and advertising platform. The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.
New features and functionality in Mobile SiteBuilder include:
– Integration with Hipcricket CRM, SMS Campaign Administration, and SMS Alerts Manager, enabling marketers to quickly and easily offer multiple means of engagement;
– Upgraded Search Engine Optimization (SEO) functionality to ensure maximum visibility through mobile searches; and
– Updated User Interface (UI) including templates and best practices for faster and easier mobile site creation.
New features and functionality in the mobile couponing module include:
– Full SMS, MMS, QR code, Datamatrix code and Mobile Web integration, ensuring that all customers, regardless of device sophistication, experience a seamless and user-friendly coupon delivery and redemption process;
– Delivery of real-time analytics and reporting to provide for instant measurability, the ability to make changes mid-campaign and optimize performance on the fly;
– Easy integration into existing membership, loyalty, closed-loop coupon programs and POS redemption solutions;
– Coupon redemption with traditional Point-of-Sale (POS) systems, with scanner systems capable of reading QR or Datamatrix.
“At Hipcricket, we believe that constant innovation and outstanding service are the keys to building lasting relationships with our clients,” stated Eric Harber, Chief Operating Officer at Hipcricket. “In the latest update to our platform, we have enhanced the user interface and added a number of new features that improve the platform’s self-service capabilities and enable our clients to develop successful mobile campaigns and better engage with their customers on mobile devices.”
Utilized to power more than 150,000 mobile marketing campaigns for leading brands, agencies, media properties and pharmaceutical clients, Hipcricket’s technology targets virtually every mobile channel, including SMS, MMS, 2D/QR bar codes, mobile coupons, and mobile Web applications. Clients, including Macy’s, MillerCoors, Nestle, Kikkoman, Clear Channel and many other national and regional brands, use Hipcricket to engage customers, drive loyalty and increase sales.
About Hipcricket
Hipcricket, a brand of Augme Technologies (OTCBB: AUGT), is the one-stop mobile marketing and advertising solution for brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 150,000 campaigns for such clients as Macy’s, MillerCoors, Nestle, Kikkoman, and Clear Channel. Hipcricket has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson. For more mobile marketing and mobile advertising information, please visit www.hipcricket.com.
