With the Academy Awards this weekend, Banyan Branch (www.banyanbranch.com), a Seattle-based full service social media agency, issued a detailed infographic that outlines the online buzz created around the Academy Awards 2012 nominees. The data was collected between 2/21/11 and 2/21/12.
Some interesting findings include:
– Though The Help did not top the list in terms of nominations – it generated the most likes on Facebook and Twitter mentions of all the films nominated
– Hugo and the Artist received the greatest number of nominations but a low level of social interactions
– Brad Pitt has the greatest overall social share of voice of all the nominated actors, though only a small portion of those posts actually reference his role in Moneyball
– Viola Davis captured the greatest share of voice in US conversations of the actresses nominated. Over 1/3 of that volume stemmed from conversation about her role in The Help
– Meryl Streep generated the largest global share of voice of all the actresses nominated for an Oscar
