Enterprise DMP integrates with a decision engine to produce synchronization across channels
NEW YORK – [x+1], www.xplusone.com, the leader in digital marketing hub technology, announced the release of [x+1] Origin 3.5, the only Data Management Platform (DMP) with automated real-time decisions for email, SMS, call centers, websites and chat. Origin 3.5 will be available April 9.
Triggered by a customer interaction on a web page, or any [x+1] Origin-enabled touchpoint, the DMP can invoke a client’s email server, SMS marketing gateway, call center, click-to-call or chat service so that relevant, personalized marketing messages can be delivered to consumers in real time. With this release, marketers can scale the synchronization of messages across more interactive channels, increasing reach and marketing ROI.
A DMP is a technology platform that stores, synchronizes and segments first-, second- and third-party data sets and allows a marketer to make the segmented data available for targeting and optimization across multiple digital channels. [x+1] Origin goes beyond available DMPs by pushing decision logic into any live interactive channel in real time. Unlike most DMPs available today, [x+1] Origin 3.5 enables decisioning to happen as a central process, rather than in channel silos, because it is powered by the company’s patented Predictive Optimization Engine (POE™).
For example, a bank customer is using a mortgage calculator on the company’s website. Based on real-time, centralized decision logic via a web services Application Programming Interface (API), [x+1] Origin DMP captures the site interaction and triggers a notification to the SMS marketing gateway to send a text telling the customer that a mortgage specialist is available now. The consumer can then click the text and initiate a call with the representative. A notification to the email server also triggers a message with richer mortgage information, giving the customer the option to speak to a representative or follow a link to an application page.
“[x+1] Origin 3.5 represents an evolutionary leap in the enterprise DMP by delivering a true real-time application across a spectrum of consumer touchpoints,” said John Nardone, Chairman and CEO of [x+1]. “We’re the only DMP that provides the power, flexibility and security of using both first- and third-party match keys, unlocking the power of true cross-channel targeting and measurement.
“Our vision for a DMP that goes way beyond display is now a reality,” Nardone continued. “As an enterprise DMP integrated with website personalization, a leading Demand-Side Platform (DSP) and the POE decision engine, every interactive channel can benefit from the power of data management and real-time marketing cohesion to improve marketing and media performance.”
To help marketers manage these powerful capabilities, a redesigned user interface (UI) in [x+1] Origin 3.5 has streamlined audience analysis and discovery, providing greater flexibility and transparency. It also makes it easier to define, build and refine complex targeting segment definitions. Additionally, the export, or pushing, of audiences to other DMPs and DSPs has been simplified, so marketers can quickly and easily integrate with partners and their systems without expensive IT intervention.
To schedule a private demo of [x+1] Origin 3.5, contact [email protected].
[x+1], the leading Digital Marketing Hub provider, has the only marketing technology that combines an enterprise Data Management Platform (DMP) with a Site Personalization product, a Demand-Side Platform (DSP), a patented real-time decision engine (its Predictive Optimization Engine, POE™) and advanced analytics. Called [x+1] Origin, this unique combination allows companies to synchronize their marketing messages to consumers across a wide range of channels – websites, display, landing pages, email, text, direct mail, chat and call centers – in real time, thus maximizing campaign performance and ROI on a consistent, repeatable basis. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using [x+1]’s solutions and services. The company is headquartered in New York City, with offices in Connecticut, Illinois and California. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.