LONDON & NEW YORK – The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.
This practical open session will include anecdotal evidence from the sell-side itself on what companies are already doing to comply with the EU ePrivacy Directive before the 26-May deadline in the UK, and how they’re communicating the issue to consumers. In addition, there will be an in-depth exploration of third party responsibilities, workable consent mechanisms and other examples of best practice.
Taking part will be IAB’s Director of Regulatory Affairs, Nick Stringer; Daniel de Sybel, Director of Technology and Operations at Infectious Media; Zuzanna Gierlinska, Global Agency Director of Microsoft Advertising; Jonathan Harris, Digital Associate Director, Starcom MediaVest Group; and Evidon CEO Scott Meyer and CSO Colin O’Malley.
“There’s mounting pressure on the sell-side from government officials, legal experts and trade bodies to show they understand the Directive and can demonstrate progress towards the transparency mandate,” said Scott Meyer, Founder and CEO of Evidon. “But many questions remain and sticking our heads in the sand is just not an option anymore. This webinar will help clarify the rudimentary elements of the law, and help businesses operating within the EU and who have yet to formulate a strategy to get on the right track.”
The session takes place 10am ET/2pm GMT, 22 March 2012 and will last one hour and 30 minutes. To register attendance, please visit http://tinyurl.com/6nbaev3.
ABOUT EVIDON
Evidon empowers consumers and businesses to see, understand and control data online.
With insights fueled by its Ghostery browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.
As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses – in the U.S. and in local languages across Europe – giving consumers transparency into and control over how their information is used online.
By protecting themselves and empowering consumers, businesses build their brands and improve results.
For more information, please visit: www.evidon.com.
[cb type=”company”]better-advertising[/cb]
