New Technology Simplifies Video Streaming and Broadens Video Landscape for Digital Advertising
Los Angeles, CA – PK4 Media (www.pk4media.com), the premium, performance-based media company today announced the availability of the Bishop Video Platform. Designed for the next generation of online video, the platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
This ground-breaking format enables a new breed of marketing. Publishers no longer need content delivery network relationships, a video player, or an expensive video platform. Now they can quickly and easily upload video to Bishop, embed a player and begin optimizing their content. Videos are automatically monetized. This easy to deploy solution also benefits creators. As content is deployed and syndicated across more than 1,000 sites within the Bishop distribution network, royalties go right back to the content creator.
“Bishop Video Platform is the next step in online video advertising. Brand advertisers have unprecedented control over their brand image in relation to video content. Additionally, revenues are shared directly with content creators and publishers, fueling a robust and dynamic video library,” said Tom Alexander, CEO, PK4 Media.
Bishop has been in a private test period since Q4 2011 opening up to a select group of early adopters. These participants include major publishers, advertisers and brands such as: P&G, Oxygen Media and Virgin America. The company is currently streaming over 5 terabytes of video content; 35,000 video hours per month. Given this high volume and market demand, the Bishop Video Platform will be opening up to an additional 5,000 content creators and publishers.
One example is PK4 Media’s original production: Kim in the Kitchen. Since the series launched last November, there have been more than 7 million views; growing exponentially as the publisher base expands.
“Bishop Video Platform addresses two key issues. First, it provides small content creators with a viable distribution channel that can immediately generate revenue for them. Second, it provides publishers with a turn-key solution to add revenue-producing video content with no plug-ins required. It’s a win-win,” said Jimi Smoot, VP Product Development, PK4 Media.
PK4 Media is a premium, performance-based media company with a proprietary video platform for publishers, advertisers and content creators. The company offers a brand-centric, results-oriented media solution through a unified network of brand-safe publishers. The platform delivers advanced tracking, targeting and optimization capabilities extending beyond typical video ad solutions.
About PK4 Media
Founded in 2009, PK4 Media is headquartered in Los Angeles, California with sales offices throughout the United States, including San Francisco and New York. PK4 Media is a privately-held company led by industry leaders from OMD, Blue Lithium, ValueClick, Mindshare, thinkLA and Initiative. For more information, please visit: www.pk4media.com.
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