Helps Advertisers Deliver Video Ad Creative to iPhone, Android, and Other Mobile Platforms
NEW YORK – Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.
The platform is designed to help advertisers build and execute interactive mobile video campaigns and adapt to mobile technology at far greater speeds. Mobile advertising has been fragmented due to differing methods and technologies for building ads. This fragmentation has hindered advertisers’ ability to not only develop effective creative in a timely manner, but also deliver that creative across the mobile ecosystem while maintaining a consistent ad experience and functionality. Interactive video ads developed in Flash are not supported on Apple devices, and new technologies like HTML5 still lack the standards necessary for consistent playback across every mobile device.
Tremor Video’s Mobile Creative Platform allows creative teams to build their creative on an open canvas, without restricting their ideas to one particular operating system. The platform solves for the technology fragmentation by detecting the device, screen size and operating system before serving an ad, automatically rearranging and scaling elements to deliver the best possible viewer experience across all devices.
The platform is now available for all mobile and tablet devices in the Tremor Video network, helping advertisers engage their audience no matter how they watch video.
“Mobile advertisers and publishers are making great strides into new formats like HTML5, but they still have trouble delivering a consistent ad experience across the mobile landscape,” said Yichel Chan, VP and GM, Mobile and CTV for Tremor Video. “The Mobile Creative Platform means advertisers and publishers can serve rich, engaging interactive video ads across all mobile devices. This provides the peace of mind that the ad will always look good.”
The story was first reported by TechCrunch: http://techcrunch.com/2012/05/21/tremor-video-mobile-creative-platform/
About Tremor Video
Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.
VideoHub, a separate division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.
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