Acxiom Board of Directors Selects Advertising and Technology Innovators

Tim Cadogan, CEO of OpenX, Joins Board; John Battelle, Executive Chairman of Federated Media, Nominated

LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM) announced that Tim Cadogan, CEO of OpenX Technologies, has been named to the Acxiom Board of Directors, filling a vacancy on the Board. In addition, the company announced that John Battelle, founder and executive chairman of Federated Media Publishing, has been nominated as a candidate for election to the board at the company’s August 16, 2012, annual stockholders meeting.

Tim Cadogan is CEO of OpenX, one of the world’s leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. Cadogan has served as CEO since April 2008, when he was recruited from a leadership position at Yahoo! Inc. to build a new global ad technology platform company at OpenX. While at Yahoo!, Cadogan served in a number of executive positions, including senior vice president of global advertising marketplaces.

Prior to Yahoo!, Cadogan served in leadership positions at Overture Services and previously was a management consultant at McKinsey & Company and The Boston Consulting Group. He has a bachelor’s degree in International Relations from the London School of Economics and master’s degrees from Oxford University and Stanford University.

John Battelle is the founder and executive chairman of Federated Media Publishing, a leading network of online media properties and an innovator and pioneer in digital marketing for the past seven years. He is co-founder of Wired magazine and Wired Ventures, co-founder of the Web 2.0 Summit and a director of the Interactive Advertising Bureau, Inc. Battelle was founder and CEO of The Industry Standard, which holds the record for most ad pages for a magazine in any given year. He also has served as a visiting professor of journalism at the University of California at Berkeley and is author of “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.” He has a master’s degree in journalism from the University of California, Berkeley.

“We all look forward to Tim and John joining the Acxiom board. In addition to their business experience, they each bring a deep and contemporary understanding of the challenges marketers face building brand in a digital world,” said Jerry Gramaglia, Acxiom’s non-executive chairman of the Board.

“Out of great minds come great ideas and insights,” said Acxiom CEO Scott Howe. “Acxiom and I are thrilled to be welcoming Tim and John to our Board. As the marketing world evolves, Tim and John will help Acxiom be a catalyst for innovation, insight and performance.”

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit

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