The innovation within the Digital Marketing Suite will automate and optimize Sponsored Stories based on social community activity levels
NEW YORK – IgnitionOne, the global leader in digital marketing solutions, and Facebook® Preferred Marketing Developer, is launching yet another ground-breaking innovation to its Digital Marketing Suite (DMS) that will allow marketers to optimize their earned and paid Facebook media alongside search, mobile and display advertising. These capabilities are made possible through an integration with Expion, a leading social software company.
The solution will feed continuous social analytics into the IgnitionOne DMS to trigger instant ad creation for Facebook’s Sponsored Stories. Expion monitors content in real time to create triggers based on insights related to the volume and ratio of Likes, comments and posts on Facebook brand Pages. With IgnitionOne’s DMS, brands can now automate creation of Facebook Sponsored Stories when there is a high level of activity around a post to quickly capitalize on the amplification made possible by the timely publishing of these ads. The platform analyzes performance data to show the optimal ratios of social actions and indicates the most opportune time to launch Sponsored Stories. This innovation alleviates the current need for social media managers to manually poll and monitor the brand page activities across multiple interfaces.
Key benefits to customers
- – Maximize amplification and performance by automatically launching Sponsored Stories
- – Increase efficiency using a new platform that allows earned media triggers to launch paid ads
- – Utilize performance data to model successful future brand Page Posts
“IgnitionOne is dedicated to leading the development of innovative technology for social media marketers and this release addresses a real need,” said Will Margiloff, CEO of IgnitionOne. “This connection of earned and paid media is one of the first that represents a leap forward for social marketing advancement.”
“Brands realize that some of the best insights come from customers. Now we can take the content that resonates with customers and deliver it instantly as a Sponsored Story. This helps brands share word of mouth recommendations more effectively.” says Peter Heffring, CEO of Expion
IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater online success. Across search, display and social, IgnitionOne provides the world’s top marketers with media optimization, cross-channel attribution and website conversion solutions. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing Suite SM.
IgnitionOne currently powers more than $30 billion in revenue each year for leading brands, including General Motors, Chico’s, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as MRM Worldwide and CyberAgent.