PORTLAND, Ore. & LONDON – iJento, a technology leader in customer intelligence, announced that it now offers turnkey customer intelligence solutions via a new technology integration with Tealium, the leader in enterprise tag management. The integration gives organizations the ability to roll-out customer intelligence solutions within a matter of hours utilizing a single line of JavaScript code. Once installed, joint clients can manage their choice of analytics and digital marketing vendor tags quickly and efficiently through an intuitive, web-based console. This makes it easy for marketing teams to respond to tag changes instantly without relying on valuable IT resources.
In today’s customer centric world it has become increasingly valuable to perform detailed visitor-level analysis on online, digital and multichannel customer data. Only with individual customer data can organizations analyze and act intelligently to drive customer engagement and business success through activities such as: detailed segmentation, personalized targeting and attribution. iJento’s customer intelligence platform, which has a SQL Server-based datamart at its core, is unique in offering clients both individual level data and a ‘single view of the customer’ across multiple domains, devices and channels. The iJento Datamart is tag agnostic and can integrate online analytics such as Adobe SiteCatalyst and Webtrends; other digital data including mobile, email and social media; as well as offline data sources such as contact center and loyalty schemes.
“Our new integration with Tealium is another step in ensuring that iJento clients are able to make efficiencies to their existing analytics investment and gain a rapid return on investment. Whichever tags our clients are using, we will be recommending Tealium’s tag management solution for all of their web and mobile tagging requirements without needing any JavaScript knowledge,” says Barry Parshall, SVP of Product Management for iJento.
Erik Bratt, VP Marketing at Tealium, said: “This new integration makes it easier than ever for joint clients to quickly create an efficient and ROI-led approach for building, managing and optimizing the best customer intelligence solutions for multiple channels.”
This Tealium integration follows the launch of a brand new partner program from iJento. For more information please visit: http://www.ijento.com/partners
About iJento
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends and Google Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth. iJento is an international company operating in the UK, USA and Australia. Website: www.iJento.com. Follow @iJento.
About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium’s vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International Fox Networks Group, The Finish Line, Inc., Volvo, Citrix, Lincoln Financial Group, TUI, US Auto Parts, and many more. For more information, please visit www.tealium.com.
[cb type=”company”]ijento[/cb]
[cb type=”company”]tealium[/cb]
