Impact to Debut at Casual Connect Seattle after fast growth during beta with Song Pop and King.com
SAN FRANCISCO – Applifier today announced the official launch of the Impact video advertising network designed to acquire the highest quality players and drive increased revenues for social games. Impact enables developers to engage and acquire pre-qualified players with exciting game trailers, and to monetize their users at the highest rates through displaying video ads in-game. Private beta participants include hit title Song Pop, which has grown to over 2 million daily users in less than two months, and King.com, the second largest social game publisher worldwide. Applifier will discuss how Impact has improved user acquisition and monetization for beta partners at the 2012 IGDA Summit, part of the Casual Connect Seattle conference, held on July 24 at 2:00 p.m. in the Fairmont Olympic Hotel.
“Beta results show that Impact delivers highly motivated new players, who retain and convert as well or better than organic users,” said Jussi Laakkonen, CEO and founder of Applifier. “For monetization, our beta partners are seeing higher per view earnings and fill rates than from any other video ad network on Facebook.”
For acquiring the highest quality players, Impact leverages engaging 30-60 second game trailers that showcase actual, fully animated gameplay and targets these videos to users based on their gaming behaviors collected from over 250 million Facebook player profiles. While a user is in a game, they can opt-in to watch a game trailer and earn a free virtual item. After watching a game trailer the player knows exactly what they’re getting in the promoted game and are much more likely to convert to a dedicated, retained player.
“By utilizing Impact, we’ve been able to acquire higher quality users. Applifier is driving a new format for acquiring audience through video that is more effective and will be instrumental in helping us achieve our growth goals for 2012,” said Angus Lovitt, director of performance marketing, King.com.
To drive the highest revenues and monetize all players, Impact displays relevant and targeted game trailers to players based on their past gameplay behavior, so they’re more likely to watch a game trailer and try out the promoted game. Developers earn revenue whenever a user completes watching a video, and can make their daily ARPU or more with just one video view.
“We’ve seen huge growth in Song Pop, and Applifier Impact has helped us effectively monetize those users. We are very pleased with the results we’ve seen with Impact” said Oliver Michon, CTO, Fresh Planet.
To gain more insight into Impact’s early beta results at Casual Connect Seattle with Applifier CEO Jussi Laakkonen and VP of Business Development Mickey Maher, please contact publishers@applifier.com.
For more information about the Impact video advertising network, please visit www.applifier.com.
About Applifier
Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools. In 2011, Applifier achieved the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Impact video advertising network to acquire higher audience and increase monetization for games. Applifier is backed by MHS Capital, PROfounders Capital, Tekes, Lifeline Ventures and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit www.applifier.com.
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