ZEDO Continues Privacy and Security Leadership by Joining NAI

San Francisco, CA and NYC, NY – ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.

Summer Koide, Vice President for Product at ZEDO, will drive the company’s involvement in Consumer Privacy and Security processes. According to Koide, “Our focus has always been on best practice teams and processes so that ZEDO customers and online consumers are well protected. At the same time, the industry has taken note of the growing concern over online privacy, and taken significant steps toward protection, with the formation of several groups and boards collaborating on self-regulation and privacy guidelines. We are happy to be a participating member of NAI.”

ZEDO’s continued commitment to online privacy and trust is also demonstrated by its recent achievement of the 2012 Online Trust Alliance’s Honor Roll. ZEDO sits proudly on this list with top FDIC, Ecommerce and Social Media sites, as well as other accomplished OTA members.

As a part of its membership with NAI, ZEDO offers consumers the opportunity to opt out of behavioral advertising from its clients using NAI’s Centralized Choice mechanism (http://www.networkadvertising.org/managing/opt_out.asp). You can learn more about this on the ZEDO Opt Out page and in its Privacy Policy.

ZEDO, Inc. is a full-service advertising technology partner for advertisers and publishers. Known for its technical innovations, it offers products and services that include ad serving, high impact formats with 99% viewable impressions, in-page video, and private exchanges. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge. Follow ZEDO on Twitter.

The NAI is a coalition of over 80 online advertising companies committed to complying with tough self-regulatory standards that establish and reward responsible business and data management practices. Members include industry leaders such as 24/7 Real Media, Akamai Technologies, Inc., AOL Advertising, AudienceScience, BlueKai, Datonics, Dotomi, Google, Microsoft Corporation, ValueClick, Inc., Yahoo! Inc. The NAI requires all member companies to comply with the NAI’s Self-Regulatory Code of Conduct, which imposes notice, choice, education, data protection and other requirements with respect to the collection and use of data for online behavioral advertising. The NAI also maintains a centralized choice mechanism that allows consumers to opt out of online behavioral advertising by some or all of the NAI’s member companies. At its core, our mission is help shape and enforce responsible privacy practices for online behavioral advertising and related businesses across the rapidly evolving online advertising ecosystem.

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