Solution Detects and Prevents Simultaneous Ad Placements That Negatively Impact ROI
NEW YORK, NY – AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page. Ad Collision Detection is easy to integrate and complements AdSafe’s entire suite of solutions that make media buying and selling decisions smarter and more effective.
Approximately 6 percent of the more than billion impressions that AdSafe Media sees daily “collide,” meaning the advertiser pays for multiple impressions unintentionally shown at the same time to the same user. In addition to lowering the ROI potential for the brand, AdSafe has also found a strong correlation between pages that have a high percentage of ad collision and those that have a high likelihood for click and impression fraud. Ad Collision Detection and AdSafe’s recently released Suspicious Activity Detection work hand-in-hand to help advertisers identify and avoid these risks.
“As buyers migrate from directly purchasing impressions on networks and publishers to programmatic audience buying across RTB and exchanges, the risk of ad collision increases,” said Scott Knoll, CEO of AdSafe Media. “Ad Collision Detection increases awareness of the problem, proactively blocks ads from appearing on sites where collisions can occur, and provides more visibility so that advertisers and agencies can better understand and measure where and how their ads are being placed. Addressing this wasteful practice is a natural evolution of AdSafe’s technology, and we believe it’s another piece of the puzzle to increasing the value of online display advertising.”
In line with AdSafe’s mission to make all of its data actionable, this new solution not only verifies the number of instances of collisions, but also proactively blocks publishers that allow multiple ads to run on the same page — driving improved ad effectiveness and ROI for advertisers.
To learn more about Ad Collision Detection, please visit: http://adsafemedia.com/our-services/ad-collision-detection.
About AdSafe Media
AdSafe is the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media. Its technology engine is the foundation of the industry’s leading brand protection solution, and its exclusive, predictive data informs page context, brand safety and ad viewability before campaigns are placed or bid on. As a result, digital advertising runs in the optimal performance environment at the optimal price, and it is accurately measured. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: www.adsafemedia.com.