NEW YORK, NY – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that Dave Marquard, a veteran in product management, has been brought on to spearhead the company’s added focus on publisher analytics as Director of Product Management, Publisher Products. Based in New York City, Marquard reports to David Hahn, SVP of Product Management and Customer Service.
“Integral Ad Science’s long-standing relationship with top advertisers arms us with the knowledge and data needed to help publishers understand and improve upon the metrics that they are being evaluated on,” said Dave Marquard, Director of Product Management, Publisher Products, Integral Ad Science. “We are excited to provide discrepancy-free media quality metrics, including viewability, fraud and TRAQ, on all sides of the campaign.”
Given the increasing market focus on the value of private exchanges and premium reserved buys, Integral will enable publishers to provide guarantees and forecasts using media quality as a benchmark. Existing integrations with premium publishers has verified market need. In his new role, Marquard will oversee this initiative, uniting the buyers and sellers of media with one singular system of measurement, across private and public marketplaces.
“Dave’s experience is perfect to direct our advancements in this space,” said Scott Knoll, CEO of Integral Ad Science. “As we continue to fill out his team with engineers, client services managers, and account executives, we are confident that we will be disruptive in the market.”
Previously a product manager on Google’s mobile ad platforms, Marquard has also held leadership roles at leading Internet technology and enterprise software firms, including IBM and Lombardi Software.
Marquard was an endowed scholar in engineering at Duke University, and received an MBA from Duke’s Fuqua School of Business.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com.