Newly Established Position Brings in a Product Management Expert to Strengthened Leadership Team
HAILEY, ID – Marketron, the leading provider of software solutions and business services for the media industry, today announced the appointment of Mark Springfield as Vice President of Product Management. In this position, Mark will lead the company’s Product Management team and oversee Marketron product lifecycles, long-term product strategy and development. Mark brings over ten years of product management experience and joins Marketron from Research in Motion, where he served as Senior Product Manager.
“With Mark’s appointment we have completed the evolution of our leadership team to create the best possible business outcomes for our customers,” said Jeff Haley, President and CEO of Marketron. “It is our goal to leverage Mark’s expertise in product management to help guide the roll out process of some very exciting products in the coming months.”
Mark brings extensive experience in the development, lifecycle management, pricing, and launching of new software products. Prior to joining Marketron, Mark served as Senior Product Manager at Research in Motion, where he was focused on strategy and planning associated with RIM’s social networking and cloud services initiatives. Mark has also held positions as Director of Product at Aligo, building workforce optimization solutions for small and medium businesses, and as Senior Product Manager at Global English, providing enterprise HR solutions for the Global 500.
“I’m very pleased to be joining a company of Marketron’s stature and the team that Jeff Haley has put together,” stated Mark Springfield, Vice President of Product Management at Marketron. “The broadcasting business is at an exciting stage and I think Marketron is well poised to offer solutions that will help its customers operate more efficiently and drive incremental revenue.”
Marketron recently announced the reorganization of its leadership team to better serve and support its customers and partners, with the appointment of Susie Hedrick as SVP of Sales and Business Development, Jeff London as SVP of Client Services, and Tony Gaughan as SVP of Products and CTO. Mark joins Jeff Haley’s leadership team as the fourth player under the new company structure. This new leadership structure represents Marketron’s commitment to leadership and success in helping the most respected media groups manage their businesses, increase revenue, improve operational efficiencies and drive innovation.
About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. Marketron’s traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitatetheir evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
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