TagMan Appoints Wolf Allisat as Global Chief Revenue Officer to Drive Next Phase of Global Expansion

Proven Digital Measurement Veteran joins Market-Leading Tag Management Platform; TagMan Processed $24B in E-Commerce in over 80 countries

London – TagMan, the global leader in tag management, today announced it has appointed Wolf Allisat to Global Chief Revenue Officer. Mr. Allisat will be responsible for driving TagMan’s expansion strategy in key global markets across all channels. Mr. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries.

Allisat most recently served as Executive Vice President for international markets at ComScore overseeing their international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions. Before that, Allisat served as Vice President & General Manager, EMEA at Omniture (acquired by Adobe Systems.) During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.

Mr. Allisat previously served as Director of Sales at digiMine, Inc., a data mining and analytics company (now AudienceScience), where he was responsible for significant revenue growth in the U.S., as well as Europe, working with customers such as Ford Motor Company, American Express, Lastminute.com, and the U.K. Government.
A frequent speaker at industry conferences, Mr. Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany.

Wolf Allisat’s appointment comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, largely driven by increasing global demand for the company’s enterprise-grade tag management system. “Over the last decade I’ve witnessed the emergence of web analytics and personalisation technologies change from a nice to have, to mission critical must have solutions for any company with an Internet presence. I’m excited to join TagMan which has created a whole new industry in the five years since its founding, by providing our customers with a world-class Tag Management System that allows freedom of choice, flexibility of maintenance and the ability to leverage valuable data across multiple vendor environments.”

“We are excited to have Wolf Allisat lead our global sales efforts with his in-depth understanding of our customers’ unique business needs and how Tag Management Systems can deliver on TagMan’s promise to revolutionise the digital Tag and Data Management space ” said Jon Baron, CEO of TagMan. “Wolf’s experience winning business and building high performing teams in high growth companies is hard to match.”

TagMan has processed more than £15 billion in online transactions for its customers and is the partner of choice for over 150 global retailers and marketers including Virgin Atlantic, John Lewis, Debenhams and Vodafone.

Company highlights include:

  • 153 enterprise-level clients that encompass more than 250 major web sites globally
  • The go-to partner in the Travel & Hospitality industry, with significant customer traction in Retail, Consumer Electronics and Telecom/Mobile
  • Serves over 6 billion tags monthly in over 80 countries
  • Revenue growth of nearly 200% from 2010 to 2011; revenue run rate for 2012 is projected to be a 200% increase from 2011
  • More than double employees on staff dedicated to training and support than closest three competitors

About TagMan:
TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 100 e-commerce companies across the U.S. & Europe use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy and Do Not Track compliance. Clients include Virgin Atlantic, John Lewis, Debenhams and Vodafone. Find out more at www.tagman.com